Both public and private institutions of higher education face revenue shortfalls. In order to close budget gaps, colleges and universities must identify new revenue sources. Historically alumni are large providers of voluntary support to higher education institutions, but the numbers of alumni contributing financially is decreasing. The purpose of…

Communications and person-to-person relationship skills are as important for fundraisers as they ever were. However, today's fundraisers must also have finely honed technology skills, the ability to conduct data analysis, an understanding of social media, and experience relating to people from a variety of cultures. Competing for and attracting…

Although American universities are charged with being the bastions of knowledge and the gatekeepers for career success, they struggle daily with financial realities that threaten their very existence. In order to keeps their doors open universities have been forced to explore new and innovative fundraising ideas. This article discusses the most…

In the face of rising costs and a prolonged economic downturn, public colleges and universities are being challenged to increase their sources of private support and philanthropy. Drawing on the findings of a recent AGB survey of public college- and university-affiliated foundation board chairs and chief executive officers, Foundations for the…

"Fundraising Strategies for Community Colleges" is a hands-on, step-by-step guide to building a million-dollar-a-year development office. Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community…

An economy struggling to rise out of recession presents a difficult time for institutions of higher education as state and federal support for higher education is not keeping pace with costs (Newman, Couturier, & Scurry, 2004; Wellman, Desrochers, & Lenihan, 2009). It is essential for colleges and universities to raise funds from external…

Most administrators in higher education get to leadership positions by traveling paths that do not have anything to do with philanthropy and development. Having worked their way up through the academy, institutional leaders do not always have a frame of reference for understanding the nuances of development. In this article, the author discusses…

The success of an institution's fundraising program increasingly relies on the leader's ability to nurture relationships with major donors and alumni and articulate, as well as execute, a vision for the institution donors can support. Leadership stability becomes critically important because longer spells of service by presidents, deans, and heads…

It often seems as though many fundraisers are allergic to the concept of measurable performance goals and accountability for development officers. However, goals are critical for individuals and organizations; without them, success can neither be defined nor understood. This article describes how one development shop improved accountability and…

In 2011, the Council for Advancement and Support of Education (CASE) founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations, and communications and marketing programs. A goal for the center is to collect data on best practices at…

As colleges and universities become even more complex organizations, advancement professionals need to have the skills, experience, and academic credentials to succeed in this ever-changing environment. Advancement leaders need competencies that extend beyond fundraising, alumni relations, and communications and marketing. The author encourages…

This article presents steps toward gaining knowledge of world music pedagogy for K-12 general music educators. The majority of the article details steps that invite engagement within everyday contexts with accessible resources within local and online communities. The steps demonstrate ways general music teachers can diversify and self-direct their…

This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…

Physical educators often find it difficult to secure funding for their programs in these tough economic times. However, there is funding out there, if one knows where to look and how to ask for it. This article describes how physical education teachers can make a funding action plan, who to contact, where to write to, and how to get equipment for…

The rapid growth of international fundraising by educational institutions is an outgrowth of an unprecedented, large-scale exchange of products, people, and cultures. Institutions that previously had taken a piecemeal approach to global education have embraced a global mission, and advancement is falling in sync. International fundraising also…