This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The higher education sector faces challenges in attracting students due to increasing competition, disruptive forces of online education, social media and employment orientation of education. A differentiating factor can be created by focusing on student-teacher relationships by creating positive learning experiences inside the classroom. The…

The decline in undergraduate enrollment at American colleges and universities, particularly highlighted by a drop of nearly 500,000 students in Fall 2021, continues to reflect broader challenges facing higher education. Factors contributing to this trend include the enduring effects of the COVID-19 pandemic, economic instability, shifting…

This chapter provides an introduction to fraternity and sorority recruitment and socialization practices across various councils and discusses how power, privilege, and oppression shape recruitment as an inequitable practice.

Internationalised higher education literature draws attention to the tension between the economic returns of recruiting overseas students and the personal, social and cultural possibilities offered. This paper advances the idea that fostering cosmopolitan values might be an educational focus for internationalisation. However, it appears that the…

Background: This study compared differences in work roles and functions, employment settings, job titles, and compensation received over a 12-year time period as reported by two different samples of undergraduate-trained personnel. Method: Using the same survey instrument from an earlier investigation conducted by Herbert et al. (2010), data from…

This empirical study presents a thematic analysis of the Strategic Enrollment Management (SEM) framework from the perspectives of senior managers and program manager in Hong Kong. Data were collected from 25 in-depth interviews with self-financing institutions in Hong Kong. They were processed qualitatively through thematic analysis. The study has…

Although the number of international students in Canadian colleges has been increasing rapidly, colleges' internationalization activities have received less attention than those of universities. This article examined how Canadian colleges discuss international students in their official internationalization strategy documents. Conducting critical…

The coronavirus pandemic has disrupted music education worldwide with a particular impact on choral music. The purpose of this research-to-resource article is to provide music educators with research-based strategies for recruitment and persistence in choral music during the pandemic recovery. Using the theoretical frameworks of self-determination…

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…

This research was conducted as a qualitative study of African American college students' racialized and academic experiences while completing the teacher preparation program at their respective universities. This study was carried out at three predominantly White institutions (PWIs) of varying sizes in rural, urban, and suburban cities in the…

An extensive literature has explored the influence of the OECD on school education policies globally, while their influence on higher education policies has been underexamined. This article addresses that void by analysing the internationalisation of higher education in Israel and South Korea. We suggest that joining the OECD provided political…

First-generation college students, who are often low-income or from minoritized backgrounds, face many challenges when they enter college. As they begin the college search process, they may seek support from spaces outside of their families to understand and find information. This study used in-depth interviews with first- and second-year…

Ensuring students from all backgrounds can access valuable postsecondary opportunities is critical to meeting the national imperative for an educated, resilient, and diverse workforce. In 2023, the Supreme Court's "Students for Fair Admissions (SFFA)" v. "President and Fellows of Harvard College" decision limited the ways in…

Due to the COVID-19 pandemic, the University of Minnesota shifted to a virtual graduate student recruitment weekend. Herein, we report on a method to conduct a virtual recruitment weekend using the business communication tool Slack. We discuss our strategy to share both research culture and the departmental culture at the University of Minnesota…