The underrepresentation of women and women of color in the disciplines of science, technology, engineering, and mathematics (STEM) is of little surprise to those of us who have kept abreast of the statistical data supporting this phenomenon. In order for the United States (U.S.) to remain "economically and globally competitive" (Ong,…

The purpose of this study is to explore marketing and communication efforts and their effects on enrollment and retention at a Historically Black College and University (HBCU). With declining student attrition rates, HBCUs' enrollment and retention are significant issues. This study focuses on various marketing and communication factors that…

Recent research suggests that dual enrollment programs are a useful recruiting tool for colleges and universities as many high school students remain at their dual enrollment institution after high school graduation. Students staying enrolled at their dual enrollment institution for college may be beneficial for institutions, but is it beneficial…

There is an increasing reliance on international education agents for student recruitment in Higher Education (HE), but the governance of education agents is under-researched. This study explores contractual governance approaches adopted by HE institutions for managing international education agents in the United States, United Kingdom and…

Higher education in the U.S. has undergone dramatic changes as a direct result of the COVID-19 pandemic. This study uses responses to the Digital Learning Pulse Survey (DLPS) to examine one aspect of those changes -- how institutions deal with declining enrollments. The DLPS project began in the spring of 2020, it was designed to document the…

Over the past 20 years, an estimated 30 to 35 million Americans have left college with some academic credit but no postsecondary credential. Such students are more likely to be students of color, have dependents, face unmet financial needs, or experience other hardships that cause them to struggle in degree programs. A study team drawn from across…

In this ever-changing work environment, the value of a graduate business degree is increasingly questioned. In response, the Graduate Management Admission Council (GMAC) conducted a longitudinal study of over 3,600 individuals around the world from their first consideration of business school to successful graduation. Participants' survey…

Though research efforts have been conducted to understand the strategies to increase female participation in STEM and relevant areas, including the construction field, still the desired outcomes have not been forthcoming. This study proposes to explore the innovative use of 360-degree immersive environments powered by virtual characters to tell…

Physical education teacher education enrollment numbers are declining with limited empirical understanding. Recruitment into the physical education profession has been passive, although scholars have begun to advocate for an active approach. The present study utilized occupational socialization theory to understand why undergraduate kinesiology…

The purpose of this survey study was to describe screening and admission processes and considerations for graduate speech-language pathology (SLP) programs, with an eye for how programs consider cultural and linguistic diversity (CLD) in these processes. Responses were obtained from 110 graduate SLP programs. In addition to admission processes and…

Novel trends in U.S. national higher education internationalization policy efforts emerged in the 2000s. Within the context of globalization, the purpose of this historical policy analysis study was to capture the emerging direction of national higher education internationalization policy in three policy-making sectors (voluntary, private, and…

This multiple case study seeks to explore the leadership characteristics of HBCU presidents associated with success of some historically Black colleges and universities (HBCU) in producing science, technology, engineering, and mathematics (STEM) graduates. Success, in this context, is defined by the ability of institutions to recruit and retain…

The problem examined in this study was that student progression suffers from the lack of structured pathways for noncredit health science college students to credit-bearing health science programs. The problem is compounded by inconsistencies in reporting funding and enrollment data at the state level and the lack of existing research on noncredit…

The recruiting component is a critical piece to the success of collegiate athletic programs. Small colleges that rely on athletic programs as a branch of enrollment management find coaches and athletic directors continuously searching for the most talented student-athletes to increase the chances of winning games. Along with talent, coaches must…

The need to improve diversity, equity, inclusion, and accessibility (DEIA) efforts has reached monumental heights in the past decade as a result of the Black Lives Matter movement and other DEIA efforts. This shift in thought has impacted recruitment and hiring practices in the public, private, and nonprofit sectors. For years, universities have…