Physical education teacher education is at a "tipping point" in history, where the survivability of the profession in many institutions of higher education may be in question. This monograph reflects an initial attempt to understand recruitment and retention in physical education teacher education programs from the perspective of program…

This study unveils the effects of recruiting and enrolling career and technical education (CTE) students. These students have chosen a path that stems from their interests and is promoted by career clusters that are available in CTE institutions. The study was to determine if living in a rural or non rural area determines greater enrollment rates…

This qualitative study explored the importance of scholarship policies toward international graduate students during their studies at a regional university in Taiwan from the "push-pull" framework. Ten participants representing Indonesia, Vietnam, and India, the University's three largest international student groups, were interviewed.…

Digital engagement as a tool for communication offers a variety of formats for reaching and potentially attracting prospective college students. While printed materials were once the primary means for colleges to communicate with and subsequently influence student's choice, the internet has created a virtual world for digitally engaging with…

We present our nascent "STEM Access and Training for Underserved Students" (STATUS), a model to attract Latinx students first to attend college and second to enter the STEM fields. The program consists of a series of hands-on investigative activities in physiology, neuroscience, biophysics, genetics, exercise physiology, biomechanics,…

To understand the role of mentoring more clearly as an incentive for teachers to complete a graduate degree, faculty members examined motivators for in-service teachers to complete a Master of Arts in Education (MA) program in English as a Second Language (ESL) at a public research university (RU) in the southeastern United States (U.S.). In this…

Given racial inequality in the United States is grounded in policies and practices that have historically governed where People of Color live, where colleges go and do not go to recruit prospective students may be an important source of racial inequality in college access. This study examines the spatial distribution of out-of-state recruiting…

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to…

While academic capitalism pervades many facets of US higher education, this study analyzes paid adwords as a method of academic capitalism in the online marketplace. This article presents findings from a five-month quantitative analysis of paid adwords of the 2018 top "US News & World Report" top 100 national universities. Capturing…

This (2019) study assesses student perceptions of an honors college relative to other colleges in an institutional framework. Disproportionately low enrollments in honors from specific majors (particularly those in the College of Agriculture, Food, and Environmental Sciences) prompt researchers to investigate the culture of honors, perceived…

Purpose: Understanding the influences in the decision-making process of prospective students when choosing a university is crucial in student recruitment. The purpose of this paper is to investigate the impact of perceived source credibility on attitudes and intentions towards taking advice from significant others (e.g. parents, peers and…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

The benefits of study abroad have been well documented. This paper presents a spring break international field trip to the Philippines that was organized as an optional one-credit lab course to be taken in conjunction with a full-semester three-credit geography course examining the relationship between forests and society. The field trip was to be…

Issues of school choice regularly appear in popular discourse related to resources, equity, and freedom in education. Although school choice policies and initiatives promote a vision of additional schooling options for all students, the predominant target of choice advocates and researchers has been densely populated, urban cores in the United…

The discourse of the internationalisation of higher education continues to grow in influence. Whilst the bulk of the IHE literature has been Northern-focused and dominated, there was an African strand a decade or so ago that has sought to understand what the discourse means in African contexts, shaped profoundly as they have been by colonialism.…