A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

The Scottish Council for the Training of Teachers (SCTT) was established in 1959 to serve as a coordinating body during a major reorganization of the system of teacher education. Describes and assesses the way in which the SCTT functioned, especially as an advisory body, with respect to the construction of new colleges of education in the 1960s.…

Reasons and techniques for encouraging planned giving among baby-boomers are outlined, and one approach is detailed. This involves recruiting a volunteer financial services team of alumni to host financial presentations for fellow alumni in their local areas, and developing a newsletter for the target alumni population. The fund-raising program at…

Although devolution (decentralization) policies assume that school communities will work collaboratively to make decisions appropriate to the local context, cooperative processes do not occur automatically. This paper outlines a case study of a school committee's efforts to develop a discipline policy at an Australian elementary school. Committee…

Describes how a realistic, down-to-earth approach is succeeding in bringing technology into a Delaware school district. A written plan featuring some strategic language, a concrete way to find funding for purchases and programs, and providing "change workshops" for personnel were key elements. Preliminary steps, the plan, and some of the…

Describes the community-based research approach of Barbara Bowman, a non-Indian studying psychological issues at Northern Cheyenne Reservation in Montana. Reviews tribal-researcher relations at the reservation and discusses tribal requirements for research, including approval of the study, tribal ownership of the data, and formal presentations of…

The Association of American Law Schools' statement on faculty tenure reviews tenure-related issues and results of a national study of tenure policies and practices. Issues discussed include the end of mandatory retirement, alternatives to tenure, faculty evaluation criteria, probationary period, and confidentiality. (MSE)

The process and aims of university evaluation are discussed from the perspectives of the evaluation commission, university vice-chancellor, and dean of faculty of forestry at the Swedish University of Agricultural Sciences, evaluated by the ministry of agriculture. Focus on the link between quality assessment and educational improvement is…

A Ball State University (Indiana) program to strengthen student retention involves a Freshman-Year Experience Committee of 40 professionals representing key units in academic and student affairs who collaborate to respond to the needs of first-year students. The committee has designed policies for freshman dismissal and midterm evaluation that are…

Goal card sort and ranking task was given to middle school teachers and a sample of sixth- through eighth-grade students to generate data relevant to revising goals of an advisory program. Study categories included advocacy, community, skills, invigoration, academic and administrative. Community and advocacy goals received highest student ranking,…

Reviews reasons for, history of, and exceptions to open meeting (sunshine) acts and considers arguments by the Michigan Supreme Court in its ruling supporting a university's right to privacy in its presidential search. Concludes that in contrast to the court's argument, universities do not require the freedom to employ closed searches and state…

Survey responses from 100 industry technical-committee members and interviews with 20 elicited 6 themes related to the impact of skill standards on vocational education: improved communication between business/industry and education; more relevant curriculum; better prepared entry workers; students better able to connect school and work; improved…

A downturn in attendance at the 1999 National Collegiate Athletic Association (NCAA) convention indicates that athletics administrators in Division I are losing interest in the event. Under the organization's new structure, Division I legislation is handled by small committees that meet in the course of the academic year or in closed sessions.…

Advocates the use of scripted plays (called dramatic scenarios) to teach administrators and school-board members about the politics of educational decision-making. Includes a dramatic scenario involving the deliberations of a seven-person principal-selection committee. Summarizes administrator impressions of the scenario. (Contains 28 references.)…

The purpose of this study was to pilot a survey meant to learn about shared governance opportunities of Information Professionals within a library or learning resources environment in a community college setting. Participants were Chief Academic Officers (CAOs) from each of the 19 community colleges in Alabama. The ten-question survey instrument…