In an effort to recruit and retain Hispanic students in higher education, some policymakers are advocating a program using Hispanic faculty as role models. It is argued that, as currently conceived, such programs cannot be successful, and that the ideological and structural factors in academe that relegate Hispanic faculty to second-class status…

A plan to reinvigorate the University of Minnesota focuses on undergraduate education, encouraging recruitment of top high school graduates, improved retention, closer faculty-student relationships, and improved campus social climate. Critics find the plan vague, student leaders decry lack of student involvement in planning, minority groups call…

Examines how racism affects the recruitment and retention of minority group students to the field of social work. Case studies illustrate problems of minority college students related to poor educational preparation, economic hardship, social isolation, unintended consequences of affirmative action, and difficulties with faculty. Lists enrollment…

George Washington University (District of Columbia), already under fire for recruiting a basketball player who pleaded guilty to sexual assault, has also drawn criticism for offering an academic scholarship to his victim. The athlete has met academic requirements to earn a grant and to play in his freshman year. (MSE)

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

This paper reviews a study of persistence patterns of first-time first-year students during 1986-90 in all public senior institutions (n=35) in Texas. The study provides data to assist student affairs practitioners to evaluate their own attrition problem and to compare and delineate their patterns from a statewide perspective. (GLR)

A mail survey of 152 high school students visiting a major state university was undertaken to develop a profile of excellent students wanting to attend the institution. It investigated these variables: attitudes about the visit, distance from campus, parental advise, income, university reputation, scholarship availability, program availability,…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

An informal survey of professional job listings in college marketing suggests that community colleges and small colleges are the first to embrace marketing. Advertisements for institutions in the northeastern states are most common. The most prevalent organizational structure for marketing, however, does not correspond to the most effective model…

Exploratory study examined undergraduate recruitment among 55 students entering various majors. Participants completed a questionnaire on demographics and background which compared teacher education recruits with other majors. Most teacher education recruits viewed learning as the primary purpose of school physical education programs, accepting…

Fifteen innovative ideas for activities by student alumni associations, based on existing programs, are described briefly. They include activities for career awareness and development, fund raising, student fun, service to alumni families, alumni orientation to the current campus community, graduation festivities, and service to the community.…

Issues in the recruitment and retention of minority graduate students are examined in interview format. Issues include the funding and administration of graduate programs, faculty attitudes, the effectiveness of affirmative action efforts, institutional incentives for faculty and departmental involvement, and difficulties in convincing public…

Identifies causes of the imminent faculty shortage. Discusses the concomitant challenge of achieving faculty demographics that resemble student demographics. Proposes that community colleges address both problems by recruiting talented minority students into the teaching profession via an incentive program. Underscores the importance of…

A study of five Australian universities' practices regarding students with disabilities, particularly in social work departments, found major resource problems in meeting needs, exacerbated by bureaucracy, politics, and limited willingness to plan effective recruitment and support for these students. Greatest progress occurs with sustained student…

To increase diversity among college faculty, colleges and universities must go beyond simply recruiting a culturally diverse population. They must recruit faculty with a wide range of experience and perspective to reflect the student population, use diversity to enhance quality, promote tolerance, and create a welcoming campus climate. (Author/MSE)