This document examines the work of Daniel Starch, emphasizing his work in educational psychology and advertising. After earning his doctorate in psychology (1906), Starch attempted to apply the findings of the new science to education and to advertising. This application met with much success. In advertising, he devised new sampling techniques and…

A review of research suggests that, for at least 70 years, teachers have interacted with their students using a relatively consistent pattern involving lecturing, seat work by students, and teacher/student interaction. Yet, after thousands of research studies, educators are unable to say that those interactions have any significant impact on…

This Vocational Industrial Clubs of America (VICA) Achievement Program Guide is designed to provide the advisor-teacher with ideas to help in developing an achievement program involving handicapped and disadvantaged students. Suggestions are made to the teacher for making VICA work, individualizing rank requirements depending upon a student's…

Two models of intercollegiate athletics, designed to eliminate academic scandals in college athletics, are proposed. Schools that proceed along the lines of a "Corporate Model" will function as profit-oriented, semiprofessional (or minor league) teams that emphasize the importance of national caliber and winning athletic events. These teams would…

A study was conducted to compare tailored testing procedures based on a Bayesian ability estimation technique and on a maximum likelihood ability estimation technique. The Bayesian tailored testing procedure selected items so as to minimize the posterior variance of the ability estimate distribution, while the maximum likelihood tailored testing…

Theoretical and practical implications of the proposition that teachers' differential behavior toward high and low expectation students serves a control function were tested. As predicted, initial performance expectations were found related to later perceptions of control over performance, even when the initial relationship between expectations…

The question of whether private colleges are pricing themselves out of the market is considered. An analysis of the actual application patterns of a sample of high-ability students indicates that colleges and universities are not pricing themselves out of the market. Despite substantial increases in tuition and other fees over the last several…

The validity of the Comprehensive Tests of Basic Skills (CTBS) and problems associated with inappropriate norms were investigated in eleven senior high schools in Phoenix, Arizona. CTBS validity was assessed in three ways: (1) correlation between test scores and number of courses taken in that subject; (2) correlation between CTBS scores and…

This paper investigates how people acquire knowledge from maps. Emphasis is placed on heuristics--defined as the procedures that people use to select, combine, and encode map information in memory. The objective is to develop a theory of expertise in map learning by analyzing differences between fast and slow learners in terms of differences in…

The "primacy of reading" hypothesis as the explanation for the high correlation between children's competencies in literacy and numeracy is rejected in this paper. Instead, a "primacy of speech perception" hypothesis is examined. It is suggested that analysis-by-synthesis speech recognition procedures are acquired in early childhood and that the…

COLLEGE FRESHMEN VOLUNTEERED FOR THIS LABORATORY EXPERIMENT USING SELF PACING ON INDIVIDUAL TEACHING MACHINES FOR LIBRARY ORIENTATION. SLIDES PRESENTED TO ONE GROUP (COL) COMBINED COLOR PHOTOGRAPHS AND PRINT, WHILE THE OTHER GROUP (PRN) SAW SLIDES WITH ONLY PRINT CONTENT. PRE-TESTS INCLUDED STANDARD ABILITY TESTS, AND A LIBRARY USAGE TEST, ALSO…

Findings resulting from a broad survey of practicing teachers are reported and analyzed in this monograph. The survey instruments were in the form of a questionnaire and selected personal interviews. The reported topics are in the following ten categories: (1) career selection and satisfaction; (2) staff development; (3) discipline problems; (4)…

Student and test characteristics were examined by multiple regression analysis and discriminant function analysis to explain why 171 political science undergraduates scored differently on essay versus objective final examinations. Student characteristics included: (1) patterns of creative, crystallized, and fluid abilities as measured by the…

The performance of three groups of mature age unmatriculated students at the University of New South Wales was studied. The first group consisted of 43 students in their second year at the university. Performance of these students was creditable over a wide range of subjects, with a 76 percent clear pass rate. Of the 63 first-year students in the…

The importance and consequences of raising the average ability level (IQ) of the population requires consideration of the ability level that society requires, how the relevant abilities are distributed, and the efficiency of the current educational process. Within the framework of these factors, the document discusses the determinants of mental…