A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

Examined in this study are the characteristics of three elementary magnet schools which have successfully attracted non-minority students to locations in minority neighborhoods. Although some of the characteristics discussed are different for each of the schools described, the characteristics cited as being common to all three are: (1) outstanding…

The results of a national survey to ascertain what criteria universities and colleges are utilizing to make selection and retention decisions concerning teacher education candidates are presented. A survey of related research and literature provided the fabric for development of the survey questionnaire. Four points at which decisions regarding…

A handbook of practical advice is offered to adult women who are re-entering undergraduate and graduate programs at Northwestern University and similar institutions of higher education. Interviews with 60 "re-entry women" provide helpful suggestions for organizing time inside and outside the university while balancing other relationships…

The reasons why academically qualified prospective students offered admission to Shippensburg State College for the fall semester 1978-79 did not matriculate were studied. Study goals were to determine factors that may have influenced their decision, identify the colleges and universities chosen by the students and the reasons for their choice,…

In recognition of the critical need for bilingual teachers and in the belief that bilingual teachers can be most efficiently recruited and trained in the community college, the Chancellor's Office of the California Community Colleges has developed several recommendations for a career ladder transfer program in bilingual education. The first of…

The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…

These four issues of the fourth volume of "Trustee Quarterly" present 24 articles dealing with community college finance, administration, and mission. Specific topics covered from the first issue through the fourth include: (1) the president-board relationship; (2) marketing the community college; (3) community college finance in the 1980's; (4)…

Summarizing the highlights of four monographs on the recruitment and retention of black Americans in engineering at Purdue University, the report details 1966-76 statistical trends. The overall results of the study indicate that the number and proportion of black students beginning engineering at Purdue and nationally has increased significantly…

The use of outcomes research as a marketing tool for postsecondary educational institutions is discussed. Few such institutions integrate outcomes information into the institutional marketing program. In most cases this type of information is used to document actual outcomes, but rarely is it used as an indicator of needed change or success of the…

A methodology for evaluating the service area of a community college and determining potential student markets is discussed. It is suggested that because of locality-based operations, projected higher education enrollment declines may be felt severely by community colleges. Because of the special nature of examining a specific geographical area,…

The size of the educational enterprise clearly demonstrates that education is big business. In 1976, education involved 29% of the national population, cost approximately $131 billion, and accounted for 8% of the gross national product. Close attention should be given to the way in which those responsible for delivery of educational services…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

This plan is intended to be used by the Los Angeles Community College District during the five academic years between 1976 and 1981 as a basis for planning and implementing new career training programs and services, and for reviewing programs already in existence. Part 1 describes District and vocational education policies, goals, and objectives,…

Dental schools across the country have begun to devote special attention to educating minority students in order to alleviate the acute shortage of minority dental manpower. The Workshop on Minority Education in Dentistry presented issues and approaches to answering a basic set of questions: How can qualified minority students be identified and…