The New Jersey Higher Education Student Assistance Authority (HESAA) requested that the Institute for Higher Education Policy evaluate the outcomes of the state's Outstanding Scholar Recruitment Program (OSRP). In particular, HESAA asked that the Institute determine the program's effectiveness in increasing the enrollment and retention of…

The sole purpose of this book is to provide a primer or "how-to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices. While incorporating some secondary source referencing, the dialogue primarily outlines how making some basic adjustments to business…

This is a report from a task force formed by Howard Community College (Maryland) to examine existing and future markets. The task force also explored ways to use marketing strategies to attract potential customers to the college. The task force recommends that the college use its strengths to attract customers, such as its commitment to open…

This paper discusses issues related to the recruitment of Hispanic-American educational leaders, focusing on the El Centro de Recursos Educativos outreach center at Northeastern Illinois University in Chicago, which began operation in Fall 1997. It examines the characteristics of successful programs for Hispanic recruitment and retention and the…

St. Cloud State University's Teacher of Color project provides alternate licensure for degreed individuals needing only to complete their teacher education core and subject area coursework. It offers minority students on- and off-campus programs, financial support, flexible hours, and a compressed program. Researchers examined participating…

The purpose of this study is to determine the number of counselor education programs that utilize distance learning, to identify the distance learning software delivery products used, and to identify features of software used. The researchers also attempt to identify faculty perceptions related to and experience with the importance of distance…

This paper presents the rationale, research design, analytical approaches, and results of a graduate admission study which examined the motivation and enrollment decision processes of students accepted to a newly redesigned Master of Business Administration (MBA) Program. The study was developed collaboratively by the institution's Office of…

Recognizing that there are numerous organizational models and strategies that can be used by Montessori school administrators, this handbook provides a guide for shaping the Montessori school's unique administrative practice. The handbook's seven parts address organizational and financial foundations, a developmental perspective of the prepared…

This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…

The college-choice process is complex and affects many high school students, family members and public policy-makers, as well as institutions of higher education. This report provides an overview of the college-choice process for traditional-age students and examines how it has evolved during the last half of the 20th century. Material from the…

Discusses Bathurst Heights (Toronto) Secondary School's unique daytime program for undereducated adults. Reports 800 adults in a school population of 1,600; 400 of these adults are in mixed-age classes. Notes availability of day care and full-time municipal social worker services. Finds school has rebounded from a severe enrollment decline. (BRR)

The need to attract academically talented students to teacher education and to retain these teachers in fields such as mathematics, science, English, and foreign language teaching is discussed. Honors programs in teacher education offer one means of recruiting and holding superior students. (PP)

The University of Georgia's computer-based recruitment file of about 20,000 annual freshmen prospects has several primary sources: Georgia achievement award winners, names purchased from the College Board, and superior prospects who submit scores. The file can also record various student interactions with the admissions office and students'…

The University of New Hampshire's five-year teacher education program attracts students who are academically able and compare favorably with students in other graduate departments. The program is described, and information about students' attitudes and aspirations is given. (PP)

Surveyed college admissions officers, secondary school counselors, and college-bound seniors to determine the effectiveness of the college recruiting visit. Found students viewed college reputations as their most important reason for attending a visit. Counselors gave the visit its highest marks but tended to overestimate its value. (JAC)