Describes the distinguishing features of a cult and the recruitment practices of cults on college campuses. Considers the psychological, social, and developmental reasons why students are attracted to cults, and describes the conversion process. Reports on campus policy, implications of litigation, and recommends strategies for dealing with cults.…

Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)

Proceedings of the 66th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers that relate to admissions, evaluation of credentials, financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Describes efforts of the California State University and Colleges system to develop an affirmative action plan for each campus. Reviews past research on issues related to typical and nontypical students and addresses the functions that student affirmative action plans should include. (Author/JAC)

A study to identify student attitudes toward and perceptions of podiatric medicine which may affect students' decisions in considering podiatric medicine as a career option is presented. The survey was designed to explore student backgrounds and attitudes that have potential for relevance to career planning and choices. (MLW)

The challenges to education for librarianship and information science are numerous and great: technology, research, expanding curricula to address problems of special constituencies, and recruiting committed individuals. Changes are occurring rapidly, and practitioners and educators must work together to ensure the challenges are met. Thirteen…

Student employment, it is suggested, may have a surprising effect on student retention. Two studies that confirm the potential impact that employment can have on student persistence are discussed. Financial aid officers may consider altering traditional awarding strategies regarding college work-study eligibility. (MLW)

A report examining the conditions facing Williams College in the 1980s is excerpted. The committee was to emphasize strategies to serve two major institutional goals: maintaining a large pool of well-qualified applicants, and maintaining a faculty that is talented, well compensated and professionally committed. (MLW)

Black colleges, it is suggested, suffer less from problems such as litigation, bargaining, etc. than do other institutions. However, other problems, such as financial ones, are acute. Aggressive approaches are needed in fund raising from corporations, foundations and alumni, and also in student recruitment. (Author/MLW)

The high cost of compulsory admissions interviews and the lack of proven effectiveness in predicting academic success is discussed. Selective interviewing is seen as an effective compensatory device for overcoming culturally/racially biased test scores or grade point averages and as a recruitment mechanism. Suggestions for essay questions are…

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

With student consumerism on the rise, providing better information for prospective students is seen as becoming a high priority on college campuses. New consumerism, the student's role, the government's role, and looking ahead to continued consumerism, student consumerism, and pressure for more and better information are discussed. (Author/MLW)

The role of marketing in higher education is discussed in light of declining student enrollment and the problems of retrenchment. It is suggested that, rather than an unconditional acceptance of the marketing approach to institutional survival, there may soon come a time when some colleges should close their doors. (SF)

Implementing cooperative education requires careful planning, institutional support, and competent staffing. Suggestions for planning, setting objectives, recruiting students, job development, student counseling and placement, liaison with other colleges offices, and institutionalization are described. (Author/LBH)