Students, their families, and the public want better service from higher education institutions. Some institutions may have to revamp various operations to improve substantially. Key to re-engineering is the president's ability to communicate the need to improve the institution's competitive position and performance. Enrollment retention levels…

Correspondence analysis, an easy-to-interpret interdependence technique, portrays data graphically to show associations of factors more clearly. A study used the technique with 58 students in one university to determine factors in college choice. Results identified the institution's closest competitors and its positioning in terms of college…

Discusses the development of highly competitive business schools at historically Black colleges and universities (HBCUs) over the last decade, focusing on accreditation, the search for qualified Black male students, the grooming of Black Ph.D.s, and measurements of competitiveness. Provides statistics on the number of business degrees conferred by…

The New School for Social Research (New York) is offering 90 courses on the Internet, only 2.5 years after delivering its first course on computer. It has mounted an aggressive marketing campaign and attempted to mimic, online, some campus attractions such as art exhibitions and debates. Preliminary evaluation shows the technology fits the…

Discusses the legal framework for Idaho's community colleges, focusing on the trustees' powers and responsibilities. Describes the programs offered by the colleges, including transfer, vocational, and community education programs. Presents issues facing Idaho's colleges, including locating funding, defining the role of the colleges, workforce…

The strategic plan developed for the future of Oregon Health Sciences University School of Dentistry has as a major thrust the addition of a fifth-year extramural preceptorship to the program. Reinvigoration of the minority recruitment program, initiation of an early entry admissions track, and curriculum revision are additional goals. (MLW)

Discussed are the options universities and colleges have to counter the trend toward declining participation in geology programs at the undergraduate level. Included are solutions involving precollege education, science teacher training, public relations improvement, the balance of research and teaching for college faculty, and increasing…

Decreases in the number of Black men entering college have raised concern about their status in American society. Educators cite deep-seated economic and sociological factors, with implications for Black family and social structures, and have attempted to reverse the trend through active recruitment of Black males for college enrollment. (AF)

A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

Describes Outward Bound's adventure education and leadership training programs. Describes Outward Bound's history, goals, and participants' reactions, emphasizing benefits for urban Hispanic youth. Describes efforts to recruit more urban minority students, instructors, and at-risk youth. Mentions other Outward Bound programs meeting special needs.…

This case study details some effective techniques the University of Hartford (Connecticut) uses for using data analyses to monitor marketing, recruiting, yield, financial aid packaging, first-year and transfer retention, and other key areas. The importance of teamwork and a unique collaborative approach to enrollment management is emphasized.…

Two studies of variables influencing graduate students' consideration and choice of school found positive association with university personnel was a prime enrollment motivator. Students' decision process has changed over time. Evidence suggests students prefer an institution that is "user-friendly," affordable, and committed to quality. Cost and…

A study on sex equity by the National Collegiate Athletic Association found men's college athletic teams receive 70 percent of athletic scholarship money, 77 percent of operating money, and 83 percent of recruiting money spent by colleges playing big-time sports, despite virtually equal enrollment of men and women. Interpretations of the data…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…