For colleges of agriculture throughout the US, recruitment and retention of undergraduate students is a matter of existential importance. We analyzed personal statements written by applicants accepted to undergraduate degrees at North Carolina State University College of Agriculture and Life Sciences (CALS) to determine what pre-university…

A college education can be a critical step toward achieving economic mobility, but there are differences in the benefits that accrue to Black, Hispanic, and White college graduates. At every level of educational attainment, including bachelor's degrees, White workers are more likely than Black or Hispanic workers with the same qualifications to…

In this report, the authors present a case study of the Alder Teacher Residency that was guided by the overarching question "How do successful residencies do their work?" This case is part of a larger multiple-case study of five California teacher residency programs across four different institutions of higher education (IHEs), with each…

The need to increase the number of African American women who obtain STEM degrees has been well documented in the literature by researchers, scientists, and policymakers. Increasing the participation of this group of women and other underrepresented groups in STEM is both an issue of social justice and economic advancement on a national scale.…

Due to the growth of school choice across the United States as well as declining enrollment in some districts, schools are experiencing increasing competition for students. As a result, principals and school district leaders in high-choice districts are now expected to develop strategies such as branding, marketing, and community outreach to…

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

Higher enrollments mean more funding for higher education, as the new model for funding rests on tuition rather than state funding. This paper describes a format for bringing relatively small groups of high school students to campus for an educational workshop, which also serves as a recruiting event. Connecting high school students with college…

In this article, Staci Phelan interviews the following enrollment management team members from Idaho State University: James Martin, Director of Financial; Debbie Green, Director of Scholarships; Nicole Joseph, Director of Admissions; and Brooke Barber, Director of New Student Orientation. The following questions are addressed in this interview:…

This study aimed to increase enrollment in accounting degree programs at Azusa Pacific University's Leung School of Accounting (LSA). Forty-four undergraduate students, four graduate students, and five faculty members participated in surveys and Zoom discussions to provide insight into two potential initiatives intended to increase accounting…

There are 44 million adults over the age of 24 who hold a high school diploma, and another 35 million adults who have some college credit, but have not earned their college degree. These numbers make adult learners a viable population to attract and matriculate at community colleges. Considering the impact adult learners would have on enrollment…

In the intensifying marketplace of American compulsory education, public school leaders are increasingly obligated to compete with charter schools and other schools of choice for the enrollment of students in their communities. Facing this new challenge, school leaders are beginning to adapt marketing strategies and practices long used by leaders…

The purpose of this study is to examine the impact of brand equity dimensions on overall university reputation in Georgian higher education. Fierce competition in the Georgian education market forces universities to address marketing in order to win over customers' minds. However, their attempts fail because universities do not thoroughly grasp…

The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) was connected to the cause out of a desire to motivate college students to become involved in its labor-organizing campaign. Other allied labor unions (here, academic labor unions) were also potentially connected to this goal. In 1996, the AFL-CIO developed the…

A massive open online course (MOOC), Exploring Everyday Chemistry (eeDc), was delivered four times between 2017 and 2019, attracting a worldwide audience of over 15?000 learners from a wide range of backgrounds. This 4-week course was designed to show a variety of everyday applications of organic chemistry, targeted at high school students seeking…

We analyze the impact of a campus visit program and scholarship for admitted students on enrolling using data from a public research university. Differences in receiving the scholarship allow us to decompose the effect of the program on enrolling into separate visitation and scholarship effects. Visitation appears to increase enrollment, and the…