A cooperative effort by administrators and institutional researchers to assess the public image of an institution of higher education as one step in the planning process is described. Discussed are the interpersonal dynamics occurring in the recognition of the general problem, the formulation of specific questions, the design of the survey…

This collection stresses the need for informed and more sophisticated marketing techniques for college admissions officers to help them cope with the decreasing number of prospective college students. The importance of the college admissions office is increasing as admissions becomes a more crucial element to the colleges' financial well-being.…

The transcript of the resumption of hearings on the National Collegiate Athletics Association (NCAA) Enforcement Program, initiated in l978, is presented. In this session the issues of fairness and of federal intervention into collegiate athletics are addressed, specifically as they relate to recruitment of athletes by colleges and universities.…

Orientation materials are provided in this handbook for newly appointed members of vocational education advisory committees at Walla Walla Community College (WWCC). In a question/answer format, the handbook first describes the role and functions of advisory committees in relation to the provision of high quality educational programs, adequate job…

Through the Jefferson County Adult Reading Project, 293 students functioning at a 3.9 reading level and below attended reading classes. Test results demonstrated the growth in educational advancement while retention rates and growing enrollment showed other measures of success in the project components. The Word Identification, Word Attack, and…

A project was conducted to design and field-test a prevocational program of recruitment, instruction, advising, counseling, and placement for women considering careers in science and technology fields. Additional objectives were to directly assist women in coping with constraints inhibiting them from entering such fields and to compile the program…

If colleges are to avoid becoming mere self-perpetuating bureaucracies, administrators should dispel the notion that retrenchment in times of fiscal constraint must necessarily compromise institutional mission. Indeed, institutional mission is anchored in the rationale for a college's existence in the first place. Mission statements articulate…

Through the 1979-80 Jefferson County Adult Reading Project, 508 students functioning at a 5.9 reading level and below attended reading classes. Test results demonstrated the growth in educational advancement while retention rates and growing enrollment showed other measures of success in the project components. Recruitment techniques used were…

A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

A survey of 451 students, representing approximately 40% of the student body at the Crookston campus of the University of Minnesota (UMC), was conducted to determine those marketing strategies that most effectively promote student recruitment. The survey instrument, administered in classes during the busiest hour of the teaching day, asked…

The future of community services in the Los Angeles Community College District is examined in light of current fiscal constraints and reductions in force. The report first examines the impact of Proposition 13 on community services throughout California and within the District. The increased reliance on permissive fees and self-supported programs…

The role of the honors student on the urban, commuter campus is discussed with specific reference to the University of New Orleans. Prompted by a noted decline in the quality of the university's student body, an examination of the honor student population was conducted. Data were compiled from the ACT files and student records of all students who…

This paper, prepared by a task force comprised of representative faculty members of Prince George's Community College, presents a conceptual outline for a "marketing process" which emphasizes assessing community and individual needs and then providing services responsive to those needs. The model considers both marketing strategies aimed at…

The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can be more substantive, teaching Ph.D.'s to teach,…

With traditional enrollments declining, unless community colleges adapt to an increasing nontraditional population they may find themselves out of business. The 1977-1982 California Community College Five Year Plan indicates that nontraditional students, now the majority of community college enrollments, are often physically, economically,…