Electronic versions of college catalogs, viewbooks, and applications are used successfully as tools for college student recruitment. High school guidance counselors and community college advisors can be given access to special information services, students can both obtain and provide information on diskette, and the approach is cost effective for…

Data-based planning and management is revolutionizing college student recruitment. Data analysis focuses on historical trends, marketing and recruiting strategies, cost-effectiveness strategy, and markets. Data sources include primary market demographics, geo-demographics, secondary sources, student price response information, and institutional…

Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis.…

Three articles about masters's level library and information science students discuss factors to be considered in diversifying a historically homogeneous student body; strategies for multicultural admissions and recruitment; and the importance of field experiences in preparing information professionals for diverse employment opportunities.…

Advocates interorganizational communication between church, fraternal, and cultural organizations to recruit illiterate adults to rural community colleges. Discusses a recruitment strategy at Carteret Community College (North Carolina) which included research on employee participation in community organizations and informal socials with leaders of…

A survey of 90 undergraduate and graduate social work students investigated their interest, perceived competence, and perceived training needs in working with persons with serious mental illness. Almost half expressed interest, corresponding to student experience with this population. Implications for the social work curriculum, additional needs…

A survey of 278 high school guidance counselors investigated their awareness of the dental profession as a career choice and the methods and materials they use in recruitment. Most were unfamiliar with a professional dental recruitment program, and most would not use it even if paid for by dental professional associations. (MSE)

Eight papers from the 1991 ALISE (Association for Library and Information Science Education) conference are presented. Highlights include the early years of library education, the status of doctoral programs, bibliographic instruction and the library school curriculum, evaluation of faculty, recruitment of international students, and gender-based…

Connecticut College's intensive summer academic program involves high school students and their teachers, parents, college faculty, and college students in the minority recruitment effort, building a support team for college-bound students and providing an experience that is mutually beneficial for all parties. (MSE)

Examines, in detail, the changing nature of the composition of the student body at the University of Birmingham, England. Discusses the institutional changes that occurred as the small provincial science college grew into a major state-supported university. Provides extensive data and interpretation as well as statistical tables and graphs. (MJP)

In two Oakland (California) high schools, one urban and one suburban, an audiovisual presentation designed to enhance student interest in optometry as a career was given. Results of the presentation, measured by a questionnaire, suggest that few high school students are considering pursuing an optometry doctoral degree, but an on-site presentation…

Examines current academic culture and how it affects growth in nontraditional and distant student populations. Characteristics examined include goal ambiguity, limited flexibility in adapting academic programs to students' needs, low faculty interdependence, and high vulnerability because of decreased funding and societal demands. Examples of…

Examines the history of student recruitment and parental choice among Bureau of Indian Affairs schools, focusing on Rapid City Indian School (South Dakota), 1898-1933. Discusses attitudes of American-Indian parents toward various schools, strategies to keep siblings together, parental influence on schools' competition for students, and the…

Presents a collection of articles on current issues related to African Americans in higher education. Some of the topics include the following: Congressional opponents of educational opportunities for blacks, the harm in college rankings, important news events of the 20th century, black faculty, actions of white supremacists, aspirations of…

This first report from a national evaluation of Career Academies describes the program's scale (1,953 students and their teachers, at 10 sites), scope (educational, developmental, and employment-related results), and random assignment design. Chapter 1 describes the Career Academy approach, explores why it has attracted the attention of education…