Most students who begin at a community college leave without earning a degree. Given the growing emphasis on student success, many colleges have implemented re-enrollment campaigns designed to foster re-engagement and degree completion among former students. However, there is a lack of causal evidence on their effectiveness. We implement a text…

Over the last decade, post-secondary international student enrollment has grown in the United States (US). In part, this growth has been facilitated by an increasing number of third-party recruitment partnerships; wherein US universities sign agreements to allow parties to engage in the recruitment and advising of students. By creating and…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

The present study uses data from 1147 university language students from lower-division and upper-division courses from eight different languages. The purpose of this study was to determine the influence of course placement, first course enrollment, and personal/professional relationships had on university learners' intentions to minor or major…

While kinesiology as a field and as an academic major has evolved and diversified considerably over the last several decades, the cultural and racial demographics of kinesiology majors has remained fairly similar to the demographic characteristics of the early 2000s and before. There is incongruence between the actual diversity of the American…

Minoritized Black students who are average academic performers have often been overlooked as a targeted group in empirical studies that look at barriers and other limitations for minority students (Rodriguez, 2015; Stewart, 2013). This study seeks to identify the practices that higher education institutions are currently utilizing to recruit…

Internationalization is fundamental for all higher education institutions, nevertheless with its evolving and altering nature it was considered, until this moment, an uncharted territory. The impact of internationalization on higher education institutions is evident. To attain this impact, it is essential that higher education institutions chart…

This article aims to bring back into circulation Bourdieu's concept of 'refuge school' to analyse transnational migration for higher education, of privileged students who cannot access the most academically selective institutions. Through the case study of Swiss Hospitality Management Schools (SHMS), I investigate the discursive strategy…

The widespread popularity of social media facilitates many changes in the higher education sector including the branding activities of Higher Educational Institutions (HEIs) in developing countries. Drawing from the uses and gratifications theory, this paper examines the influence of social brand engagement among prospective students on brand…

In recent years, there has been sustained criticism of current practices of higher education internationalisation in wealthy industrialised countries. This criticism is underpinned by an increasingly broad range of theoretical perspectives, resulting in calls for change which range from the minimal to the radical. In this paper, I reflect on the…

Conservatories and orchestras based in the US have attempted to become more diverse by increasing their recruitment of students of color. This approach, however, fails to acknowledge that the aesthetic environments of these institutions, having been designed by and for a White majority, require these students to assimilate into environments that…

Students of color do not pursue teaching careers as often as their white counterparts. Project Teacher Development (PTD) is a partnership between a large urban school district and a public regional university to recruit and prepare students of color as future educators. The goal of PTD is to identify, mentor, and inspire high school students to…

Over the last 50 years, the US has experienced significant shifts in its racial and ethnic makeup, making it a much more racially diverse country than it was a half century ago. The racial and ethnic composition of the higher education system has shifted too. In spite of this progress, various forms of racial bias, socioeconomic inequality, and…

American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research surveyed international member institutions that serve undergraduate students to capture the institutional nuance in enrollment management practices, the recruiting, admissions, and advising staffing levels, and using technology and admissions policy to support…

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…