Issues involved in the higher education community's role in increasing opportunities for minority youth are discussed in the following chapters: (1) "Education's Call to Action: An Introduction to the Issues" (demographic trends and the significance of the underrepresentation of certain minority groups in education); (2) "Myths and Realities in…

Three aspects of faculty involvement are discussed: how computer technology affects personal relationships between faculty and students; how faculty talents help colleges and universities recruit students; and what role part-time faculty members play. Computer use can help faculty and students establish new patterns of sharing data, and computer…

In an effort to improve minority recruitment and retention, the University of Arizona collaborated with Pima Community College to launch the Exploratory Transfer Institute (ETI), a summer program to encourage minority students who were not considering transfer to do so. The ETI was conceived, planned, and implemented through a relatively complex…

The interrelation of higher education and corporate management at a time when educational and industrial institutions are reassessing their basic strategies is discussed. The corporate career paths of college graduates are examined with a focus on the comparative advantages of liberal arts, business, and engineering degrees. The three primary…

In fall 1988, the Board of Trustees of the San Diego Community College District (SDCCD) requested a study of the district's enrollment process to determine sources of increasing student enrollment, reasons for delays in the registration process at Mesa College, and practices regarding the redirection of students to other campuses. Study findings,…

Over the past few years, Mercer County Community College (MCCC) in Trenton, New Jersey, has developed several programs and activities to promote a closer relationship between the college and local junior high and high schools. The programs are built on the premise that well-prepared students are more likely to persist through high school and…

The Alternative Teacher Education Program (ATEP) at Kent State University features the selection of academically able students, an inter-institutional planning council, the matching of a master teacher with a preservice teacher for a 2-year period, an individualized course of study jointly designed by the faculty advisor and student, and the…

This report provides an overview of a 2-year project aimed at developing an introductory-level training and educational support program for family day care providers in Jackson County, Missouri. The report describes participant characteristics, curriculum development, provider recruitment efforts, formative and summative evaluation procedures and…

This guide, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter outlines the main principles of social marketing and public relations. An overview of the operation of a social marketing campaign on adult literacy is provided…

In this presentation on how teacher education programs should reflect cultural diversity in order to attract and retain minority students, 10 premises are set forth on the needs and shortcomings of the present system of educating teachers. A discussion of goals for reflecting cultural diversity in teacher education programs emphasizes the…

Trends in the supply of physicians in the United States and in the South are reviewed, along with physician distribution, retention of medical school graduates, minority physicians, and migration of physicians into the South. During the 1970s and 1980s, the 14 states making up the Southern Regional Education Board (SREB) region experienced…

This publicity kit is intended to provide adult educators with materials for promoting and recruiting students into an adult education program designed according to the OPTIONS model (i.e., programs geared toward teaching the literacy, technical, and entrepreneurship skills that are necessary to adapt to changing labor market conditions resulting…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…

In 1981, a statewide survey of South Carolina's 16 technical college (TEC) service areas was conducted to pinpoint technical training programs with high and low visibility in order to improve recruitment, retention, and public awareness; to determine how the colleges can best communicate the career options offered; to assess citizen awareness of…

A graduate degree program in education at Auburn University (Montgomery, Alabama) includes a core of multicultural courses that fit into the graduate certification programs of early childhood, elementary, middle, and secondary education. This masters degree program includes three courses: Education in Culturally-Diverse Environments; Curriculum in…