This first section of this report profiles the first five Alternative Routes to Certification (ARTC) cohorts (1997-98 through 2001-02), including patterns of district and school participation and characteristics of all 164 candidates enrolled by district during the first 5 years. It addresses the question of who participates in ARTC. The second…

This 2002 Underrepresented Groups Report discusses initiatives and strategies designed to increase participation among minorities, women, and individuals with disabilities in the Illinois Community College System (ICCS). The demographic data presented is from credit students. The typical male/female distribution on ICCS is 55.4% female and 44.4%…

This report displays longitudinal data on minority enrollment at Piedmont Virginia Community College (PVCC), and examines trends that may affect minority enrollment in the future. A record number of minority students attended PVCC for the fall semester 1999. Slightly over two-thirds of all minority students attending PVCC were African-American.…

As part of Johnson County Community College's (JCCC) enrollment management efforts, a questionnaire was designed to gather information about why applicants do not enroll at the college. Survey instruments were mailed to 1,129 potential students in December 1996, resulting in 218 completed surveys. Results are presented for the following areas: (1)…

This report summarizes the marketing plan developed for the Scottsdale Community College Airpark Campus. In order to eradicate this campus' dependence on the main campus for leadership and funds, the author describes three strategic goals designed to make the Airpark campus self-sufficient within 3 years. The first goal involves the recruitment of…

The major challenges of college admissions directors and their staffs will center on the number of newly arriving students, the extent and record of their academic preparation, and their likely rate of on-time graduation. Tests will become increasingly important whether they are administered before or during the enrollment stage. (MLW)

Evaluates the programs and services of a large student union at University of Maryland, in relation to campus subgroups including employees, graduate students, and minority groups. Results indicate the union may serve as a model of differential programming. Suggests different groups use the union differently but are generally satisfied. (JAC)

In a seven year period, Fisher Junior College has shown spectacular growth as a program in continuing education directed to veterans. The college offered an education that in two years prepared students for the job market and gave them the skills to seek employment successfully. (MLW)

Four articles are presented concerning program justification, student recruitment, and quality course offerings. Hosler and Harris discuss factors related to program justification and student recruitment. Goddard and Raabe share teaching implications of P.L. 94-142, and Duff and Syck examine instructional strategies in accounting. (CT)

Presents seven statements synthesizing the literature on the relationship between educational advising and student retention. Provides an advisement model designed to increase institutional holding power through ethical recruitment, honest orientation, continuous dissemination of information, and a developmental approach to the advising process.…

Considers mechanisms for recruiting lifelong learners to adult education programs, including outreach courses, media, surveys, scholarships, referral systems, special orientation sessions, satellite centers, and individualized support system. Describes the benefits of an increased adult enrollment to the community, the college, and the students.…

A study is reported that sought to determine the extent of utilization of federal student aid programs at proprietary schools, to assess the role of federal support for needy students enrolled at proprietary schools, and to evaluate the relationship of financial aid to the recruitment and training of students. (JMD)

Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

Describes the first three years of the Robert Wood Johnson Foundation's six-year, $32-million grant program designed to help medical schools increase their production of generalist physicians. Outlines the program's conceptual bases, identifies common approaches to intervention in the 14 participating schools, and explores administrative and…

A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…