Partly a reply to Hans P. Guth's The Monkey on the Bicycle: Behavioral Objectives and the Teaching of English" Y English Journal," vol. 59, no. 6 (September 1970), pp. 785-927I. (RD)

Speech presented at the 54th annual NASSP Convention. (EJS)

In response to Ebel's article (TM 508 146) the author points out that, in emphasizing what a test is intended to measure, the vital question of what should be measured is set aside. While explicit specifications for a test should be encouraged, questions of worth ought to be prominent in designing and selecting tests. (Author/LC)

Presents an overview of the development of evaluation and comparative testing techniques. Topics discussed include case studies of evaluation in other cultures, objectives of evaluation, problems, uses, implications, success rates, and design principles. (Author/DB)

The issues which this article examines include the multiple determinism of behavior, the role of context, the multiple goals of personality measurement, the "subject" as potential expert and colleague, the analysis of environments, and the role of person variables. (Author)

Interactive multimedia is finding favor as a time-saving training tool. This article discusses how organizations could justify investing in instructional multimedia by quantifying: (1) productivity lost through lack of training; (2) costs of time spent in other types of training, particularly those conducted offsite; and (3) savings represented by…

Conditions under which measurement-driven instruction might produce its expected results are discussed, with reference to test stakes, performance standards, and the nature of content assessment. Under some conditions, instruction driven by measurement may corrupt the measurement process. (SLD)

Analyzes the measurement characteristics of sociometric ratings and provides an empirical comparison of the use of ratings and nominations in sociometric classification. Focuses on unlimited nominations as the way to include the perceiver perspective, arguing that rating scales enable researchers to collect refined information that reflects…

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+[TM] results and strategic-planning documents indicated a need for a new type of measurement. The…

How do individuals know when, and what, to resist? Alan Schoenfeld, in the March 2006 issue of "Educational Researcher," tells a story of resistance that all math educators, and all curriculum specialists, need to consider. Schoenfeld titled his story, "What Doesn't Work: The Challenge and Failure of the What Works Clearinghouse to Conduct…

A study examined whether mass media exposure is a unidimensional, bidimensional, or multidimensional construct as reflected in commonly used indicators of exposure. Telephone interviews were conducted with 534 households to determine media exposure. A structural equation model was proposed to account for the dimensionality of mass media exposure,…

The Austin Independent School District (AISD) is now in its third year of study on the effects of a new retention policy adopted in 1981-82. Reviewing the results of the first two years led to the conclusion that traditional methods of studying retention might not be the most appropriate. These evaluations have primarily focused on the impact of…

This booklet is designed to assist those responsible for conducting educational evaluations. The work contains a collection of recently developed technical procedures relevant to educational evaluation and to describe them in a straightforward manner. The guidelines are organized into three sections: 1) Objectives; 2) Measurement; and 3) Data…

Educational Testing Service, in cooperation with Response Analysis Corporation and MATHEMATICA, is carrying out a research project to describe reading behaviors of American adults and to translate these behaviors into a prototype of tasks for the measurement of adult reading achievement. A household interview survey of a nationally representative…