A case study of union initiatives to rebuild the training infrastructure for small businesses in the printing industry in Southwest England illustrates two points: (1) unions are responding to the individualizing tendency of globalization while maintaining collectivist traditions; and (2) organizational culture can inhibit the acquisition,…

A critical step toward becoming a fluent reader is learning to recognize, name and distinguish the letters of the alphabet. This difficult task is often a point of failure. The task, however, can be made easier and less prone to failure. This article, based on research by cognitive scientists, provides guides for how to design a font that will…

In lettering education both the application of geometric principles and the study of the past are important. (HOD)

Preliminary findings are consistent with the view that less experienced readers transform graphic to aural input before deriving a semantic interpretation. (RB)

Preliminary theoretical explanations for visual analysis of stimuli are offered in terms of bilateral nervous systems, handedness and reading, and perceptual strategies. (RB)

Copyfitting is probably the least exciting portion of any course that deals with design and production of print advertising. Students find the transformation of manuscript copy into set type difficult to visualize. The math, though no more than multiplication and division, seems insurmountable to some--probably because the entities such as points,…

This bibliography, which contains 13 annotations, is designed to help instructors choose appropriate audio-visual materials for a course in magazine production. Names and addresses of institutions from which the materials may be secured have been included. (MS)

This briefing package consists of a compilation of over 15 papers, fact sheets, and other materials focusing on the use of acid-free papers in books and other publications. The document contains the following: Executive Summary and List of Contents; Some Frequently Asked Questions; "Paper Preservation in Library Collections: Basic Information.…

Intended for those responsible for all kinds of publications in developing countries, this booklet has three main objectives: (1) to give the ordinary person who knows nothing about printing or printing processes enough information to be able to deal intelligently with a printer, (2) to show how it is possible for a person or group of persons with…

A humorous consideration of institutional factbooks and the editor's role is presented. Factbooks are increasingly popular as an administrative tool for institutional research, strategic planning, and public relations. Topics include the following: the need to gain the college president's approval for the publication, cooperation with other…

This instructor's manual and student learning activity guide comprise a kit for a graphic arts activity on offset press operator/duplicating machine. Purpose stated for the activity is to provide the student with an understanding of the basic operation involved in the production of printed matter in the graphic communications industry through the…

This paper surveys the state of newspaper technology, with special reference to its impact on editorial quality. Examples of financial savings resulting from electronic editing and typesetting are cited, along with a complete budget for a paper of around 100,000 circulation before and after automation. Studies of newsroom salary and employment…

This book describes the various stages of book publishing and the people responsible for those stages. Its seventeen chapters discuss the following topics: the writer, the literary agent, the publishing house, the decision to publish, the editor, the illustrator, the copy editor, the designer, the jacket designer, the production supervisor, the…

This is the first of a two-part article on the history of women in journalism, covering involvement of women from the Colonial period until World War II. (RB)

A printing and/or duplicating center can be a valuable addition to any school and the learning resources center is a likely host for it, as many functions of the media production staff are similar to those needed to support a duplicating center, and grouping similar functions is good management practice. However, several things should be…