In this presentation we will examine the situation of English as a Second Language (ESL) program managers, many of whom are charged with the responsibility of marketing their programs and recruiting students internationally, often with little or no training in how to do so (Eaton, 2005). Not only are they set forth ill-prepared, the repercussions…

Hispanics are one of the largest and fastest-growing minority groups in the United States. Projections indicate a need for an increase of 20% of practicing engineers by 2010. Despite the growing number of STEM (Science, Technology, Engineering and Math) careers in the American economy, education statistics suggest that too few Hispanic students…

As the college-age Latino population continues to increase throughout the nation, meeting the country's future human capital and workforce needs make it imperative to improve outcomes for Latino students today. As public attention is focused on existing achievement gaps, educators and policymakers are seeking ways to improve educational outcomes…

A study was conducted at the Trumbull Campus of Ohio's Kent State University to determine the financial aid status, college experiences, academic goals, and level of satisfaction of the 178 ethnic/racial minority students enrolled in fall 1993. A total of 75 students or 42% of the minority student population completed the survey, which also asked…

The Student Participation And Retention Keys (SPARK) project at Blue Ridge Community College sought to determine why adult basic education (ABE) and General Educational Development (GED) students dropped out of the college's basic skills program and how student retention could be improved. With input from current and former students, a survey form…

The Expanding Horizons Project at Austin Community College successfully achieved its goals for Project Year 1994-95. During the year, the project accomplished the following: raised public awareness of the need to overcome gender bias, promoted career opportunities in nontraditional technical occupations to more than 1,200 prospective students,…

In an effort to increase enrollment and move from a limited-mission institution emphasizing career-oriented programs to a comprehensive urban community college, Hudson County Community College (HCCC), in New Jersey, implemented a mission renewal process in 1993. The process included a review of mission statements from other comprehensive community…

This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…

A cooperative project received a federal education grant to provide workplace literacy education in communications, mathematics, and problem-solving skills for the printing/graphic arts industry. Partners in the 18-month program were Catonsville Community College in Baltimore (Maryland), the printing industries of Maryland and Southern…

In order for the United States to hold its long-standing position as an international leader in research and development, current as well as future generations must be made aware of the relationship between basic research and improvements in the quality of life. Seven subcommittees were asked to present overviews and discussions of their…

This report describes the second-year activities of Austin (Texas) Community College's development of a curriculum for a degree in Telecommunications Technology (Electronics) involving an articulation agreement with Leander Independent School District. Specifically, the report describes: the planning of five credit courses for telecommunications…

This report offers a consolidated systemwide analysis of key issues and recommendations for improvement of minority recruitment and retention at Arizona State Universities and an evaluation of progress toward achieving Arizona Board of Regents (ABOR) approved recruitment and graduation goals. A description of ABOR system goals notes three goals:…

This paper discusses the characteristics of nontraditional student populations, reviews programs of interest, identifies problems and concerns of these students, and provides a model for orientation sessions targeting nontraditional populations. Following a brief introduction, section II discusses the characteristics, retention, and academic…

This report results from the 1996 U.S. Supreme Court decision, Hopwood v. Texas, which declared that race may not be taken into account for the purpose of creating a diverse student body. The report offers recommendations to Texas policymakers and educators concerning creative approaches to encourage more representative student bodies in light of…

A study evaluated the effectiveness of new recruitment and admissions efforts instituted as part of the post-Maoist expansion of technical-professional education in the People's Republic of China. The study attempted to determine the impact of three major types of social inequities on higher education participation, namely: stratification by…