Fundraising, as studied from a communications/public relations perspective, is an understudied function. This research examines fundraising at public and private historically Black colleges and universities (HBCUs), specifically exploring how these fundraisers incorporate various fundraising strategies into their communication outreach programs…

This study is an examination of the giving decision-making process, as well as the factors, characteristics, and motivators of major donors to music programs in higher education. The college and the conservatory of music selected for this study are part of large, public, doctoral, research universities in metropolitan areas with at least three…

The Council for Advancement and Support of Education (CASE) has conducted compensations surveys to track trends in the profession and to help members benchmark salaries since 1982. The 2012 Community College Compensation Report summarizes the results of CASE's most recent compensation survey just for community college respondents. This report…

Intercollegiate athletics (ICA) is becoming an increasingly expensive venture at America's colleges and universities. Some big-time athletic powers have athletic budgets exceeding $100 million annually, and even schools with lesser reputations in the NCAA's Divisions II and III have had sharp increases in athletic budgets in recent years.…

As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the…

This case study of Florida State University (FSU) Panama City illustrates the essential importance of strong synergy among a branch campus, its main campus, and its community. The interdependence of the branch campus and its community is highlighted through discussion of the role of the campus administrator, various partnerships, and niche…

Growing numbers of colleges and universities, as well as independent schools, are targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to Draconian state cuts. Such efforts have taken root despite parents shouldering ever-climbing college…

As a result of turbulent conditions, institutions are changing the way they operate. Research that illustrates the growing importance of activities on the edges of institutions is an important part of portraying entrepreneurship accurately; the growth of areas like intellectual property, applied research, fundraising, and increased university…

This overview of the state of endowment giving comes at a time of urgent need in the nonprofit sector. With market returns uncertain, and spending restraint difficult, the moderate but measurable increase in donations in the previous year invites institutions to consider elevating fund-raising to a more strategic position within the organization.…

Surveys expose differences in how chief development officers and institutional leaders view their fundraising roles. A recent survey of community college presidents and chief development officers shows, for example, that while 82 percent of presidents say they are comfortable asking for gifts, just 55 percent of fundraisers say the same of…

Educators secure funding for MSW students to become a grant-making entity and provide monies to address local needs. An exploratory research design is used to obtain quantitative and qualitative data from students participating in the course-based project. Feedback suggests that students perceived increased abilities in the area of community needs…

In nature, waves are transmitters of energy. Once the energy moves through the medium, that medium often returns to its previous state. The first wave of community-engaged institutions has transmitted great energy across the U.S. higher education system. And in contrast to what occurs in nature, these classified institutions often do not go back…

In the late 1960s, Kent E. Dove, a new fund raiser at Indiana University, spent so many evenings at the home of his colleague Curtis R. Simic. The two junior fund raisers would talk into the wee hours about how they'd do things differently, if only they were in charge of raising money for their alma mater. Now, more than 40 years later, that's…

This action research study examined the process of creation and implementation of a case statement for an urban community college foundation. An instrumental case study methodology was used in examining this process. The study chronicled a successful participatory development process that allowed a number of stakeholders to effectively work on…

Alumni participation rates of 40 percent and more are not uncommon at private baccalaureate institutions in the United States. At most publics, there is real cause for cheering when the rate peaks over 10 percent. Part of the problem is simply the math. With larger pools of alumni, public institutions face much higher costs, for instance, to send…