Describes a strategic program planning matrix system that enables practitioners and public relations students to analyze the public relations problem, isolate the central difficulty, establish appropriate goals, develop objectives, design a plan, and evaluate it. (SR)

Presents publicity and public relations ideas for high school theater programs. Lists publicity ideas using posters, flyers, and other print media, as well as publicity events, gimmicks, and special displays. Lists public relations ideas involving other departments in the school and other theater departments, as well as special events, image…

With all the talk today about accountability, budget cuts, and the closing of programs in public education, teachers cannot overlook the importance of image in the field of industrial technology. It is very easy for administrators to cut ITE (industrial technology education) programs to save school money--money they might shift to teaching the…

A concern of the public and of local school districts is that of staffing well-qualified teachers for the education of America's youth. Staffing, however, is a multistage process that involves attracting a viable candidate pool and retraining those selected. To determine if attraction and retention are sequential or related administrative…

High Point Regional High School may be the first high school in New Jersey, and possibly the nation, to offer programs that satisfy nearly all of the technology education content standards represented in "Standards for Technological Literacy: Content for the Study of Technology." The technology content standards were the school's…

This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. It includes data on how technology is being used, barriers to effective use of technology, and strategies for effective deployment of technology. The report is based on data provided by 357…

Despite their apparent popularity among those seeking degrees and credentials, today's colleges and universities face several interrelated public criticisms and concerns. When these competing concerns about student success, productivity, cost, and educational effectiveness all collide at the campus level, they create an array of campus tensions…

The education system of our times has transformed greatly due to enormous developments in the IT field, ease in access to online resources by the individuals and the teachers adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of Distance and Online Education is experiencing…

Creating a physical education department web site is an excellent way to promote a positive image of the program, because students and parents are able to find important information and improve the lines of communication. A well-designed physical education web site can even encourage students to increase their physical activity levels. Improved…

An unprecedented increase in students' personal technology use presents a new area for study within the educational leadership and administration field. Cellular phones, video posting websites, and online social networking destinations empower students to create and distribute school-related images and stories. Student-developed media content can…

Both program planning and public relations are necessary in attracting readers, watchers, and listeners to the public library. (Author/PF)

Article developed from remarks made to the University of Illinois Institute for Advanced Study in Aesthetic Education held in the summer of 1967.

Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

This report presents transcripts of speeches delivered at a conference intended to relate some effective uses of communications media in public relations programs. Topics included: (1) communications in industry; (2) media and public relations--a representative view of the army, defense department, and government; (3) relating to the public…