This manual describes procedures commonly used to plan and implement bilingual vocational training (BVT) programs for individuals who are limited English proficient (LEP). An introductory section examines the purposes of BVT and outlines a general model consisting of seven components: targeted recruitment, diagnostic rather than exclusive intake…

The study reported in this document was conducted to facilitate strategic recruiting and marketing plans aimed at enhancing enrollments of academically superior students at the University of Wisconsin-Washington County (UWWC). Data on college choice criteria, perceptions, evaluations, information sources, "influentials," and choice outcomes…

The United Republic of Tanzania was perhaps the first African country to give urgent attention to adult literacy. One of the immediate results of educating adults was to make them insist that schooling be provided for their children. The literacy campaign that started in 1971 reduced the 1969 illiteracy rate of 69 percent to 9.6 percent in 1986.…

Oberlin College's strength in science and mathematics is discussed by its president, along with the state of these fields in the United States and the contributions that liberal arts colleges can make. Of concern nationwide are declining enrollments in science and mathematics, low performance in these fields of U.S. students compared to other…

Designed for use with interested students at high schools, community colleges, and four-year colleges, this lesson plan was developed to provide an introduction to the pre-hospital phase of Emergency Medical Services (EMS) and to serve as a recruitment tool for the EMS Program at Kapiolani Community College (KCC) in Hawaii. The objectives of the…

In the past 15 years, Fashion Institute of Technology (FIT) has developed and successfully implemented a plan to recruit, keep, and graduate minority students. The strategic plan that was developed in 1971 stressed attrition and placement as the only two criteria that would be used to measure institutional success. Minimizing attrition and…

The Higher Education Linkage Program (HELP) was initiated by the University of Arizona (UA) to improve opportunities for qualified two-year college students from the Pima Community College District and Cochise College to transfer to UA and complete a baccalaureate degree; to increase the pool of potential baccalaureate applicants by identifying,…

A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…

This report offers an extensive review of the current status of teacher education in Pennsylvania and the critical issues facing educators in that state. Research findings and studies by educators provided informed opinions and predictions on the following topics: (1) the characteristics of students K-12; (2) the characteristics of teacher…

This recruitment package consists of materials designed to assist those individuals who are responsible for recruiting students into postsecondary vocational education programs. The package, which may be used either as a guide to establishing and implementing a new promotional policy or as a resource to use when planning a specific promotional…

It has been estimated that about 10 percent of the total United States population, some 23 million American adults, are functionally illiterate. About 100,000 of these persons live in the Milwaukee area and could be assisted by extension programs such as those conducted by Milwaukee Area Technical College. One of the major reasons for the…

Student recruitment and retention at small colleges are considered, and Brunswick Foundation's Small College Program is described. An overview considers problems of small colleges (those with enrollments of 2,000 and less), and the Foundations's approach to meeting the needs of small colleges. The Foundation's Small College Program, which provides…

This manual is designed to assist in the development of displaced homemaker career awareness programs within community settings. Examples are taken from the project, Expanding New Horizons, targeted at low-income and minority displaced homemakers. The first two sections offer guidelines for recruitment and for selection of a community facility. In…

The first of six issues of the GED Items Newsletter publishied in 1988 contains articles on General Educational Development (GED) mathematics instruction, suggestions for teaching writing, and public relations and marketing. Issue 2 has articles on GED science instruction, GED for Marines, holistic scoring, and a review of the new GED tests.…

This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…