Public relations for media centers has two requirements: an exemplary media program and communication of that program. (BD)

Describes litigation public relations (LPR) as use of public relations techniques by attorneys to advance clients' interests. Surveys Kansas litigators about LPR; suggests that LPR is more accepted in theory than in practice and seems not to be in widespread use. Finds LPR use among litigators in organizations employing large numbers of attorneys,…

Interview with Darrell Rud, president of the National Association of Elementary School Principals and an elementary school principal. Rud shares his views about the role of the elementary principal in school public relations. (PKP)

Advocacy for the counseling profession has received little systematic attention. A national plan for advocacy is needed, the effectiveness of which depends on achieving consensus concerning professional identity, promoting a positive public image, establishing effective intraprofessional and interprofessional collaboration, and obtaining the…

Recounts the author's experiences in 1951-52 when assisting in the nomination campaign for Dwight Eisenhower as Republican candidate for United States President. Discusses the application of public relations tools, devices, and techniques to advance the Eisenhower cause. (SR)

Discusses the advantages of using video presentations as marketing tools. Includes information about video news releases, public service announcements, and sales/marketing presentations. Describes the three stages in creating a marketing video: preproduction planning; production; and postproduction. (JOW)

States that issues management has been around for 20 years, but has failed to achieve the widespread attention it deserves. Offers possible reasons for its failure, including being a victim of its own success. Provides an updated literature survey on the subject. Reviews how public policy process works and how issues develop. Describes various…

Points out that consumer product recalls are a pervasive phenomenon of enormous consequence: (1) product recalls are quantitatively and qualitatively significant; (2) product recalls vary in effectiveness; (3) numerous variables influence recall effectiveness; and (4) despite the great variance in recall outcome, and the plethora of variables, it…

Argues that, since international journalism has recently shown inadequacy in connection with two major conflicts and public relations agencies have appeared as a new element in news manipulation, the monitoring of media has become crucial. Presents and clarifies some dimensions to be taken into account in any effort to establish a system of media…

Discusses how organizations can cope with opposition and thwart unsound pressures for change. Advocates knowing the situation and the climate, knowing the people involved, knowing the adversaries, knowing what to do, and knowing how to do it. (SR)

Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the…

Provides a theory-based, strategic framework to facilitate relationship-building with publics through the World Wide Web. Contends that strategic communication on the Web can benefit from a consideration of dialogic communication. Offers dialogic communication as a theoretical framework to guide relationship-building between organizations and…

Describes the activities of Indiana University's crisis communications team during the Bob Knight controversy. Discusses how the school's response was based on four crisis communications principles: create a plan, appoint a single spokesperson, respond with open and continuous communications, and expect the unexpected. (EV)

States that while increasing attention is being paid by people in public relations to ethical theory, the predominant ethical perspective is still situational. Analyzes the applicability of the Discourse Ethics theory of Jurgen Habermas to public relations ethics. Concludes that Discourse Ethics holds the potential of a new, more objective…

Presents a preliminary examination of communitarianism and its emphasis on community and responsibility as an ethical base for public relations. Suggests that the emphasis business currently places on quality, social responsibility, and stewardship may fit within a communitarian approach. Argues that a communitarian base to public relations may…