Offers superintendents advice on how to work with the media, especially message development and presentation techniques. (PKP)

Applies J. Grunig's theory of publics to the phenomenon of Internet newsgroups using the case of the flawed Intel Pentium chip. Argues that technology facilitates the rapid movement of publics from the theoretical construct stage to the active stage. Illustrates some of the difficulties companies face in establishing their identity in cyberspace.…

A central role of any educational leader is that of an accomplished communicator--one who can relate to diverse communities, promote cooperative interaction, and unify stakeholders around the larger cause of quality education for every student. This sixth volume in the "Soul of Educational Leadership" series provides innovative ideas on diplomacy…

The search continues for effective ways to educate disadvantaged children in big cities. Different cities have tried varied approaches--intensive work on the professional skills of teachers and administrators in Boston, standardized approaches to instruction in San Diego, and extensive use of vouchers and chartering in Washington, D.C., and…

This study examines the potential for educational services by career counselors within administrative relationship domains through a case example. It explores the usefulness of career counseling intervention to facilitate career progress through superintendent-school board relationship difficulties as the superintendent attempts to implement…

Crisis communication training of school principals is problematic because it overemphasizes media relations and underemphasizes the critical importance of immediate and personal communication with students, staff, and parents--those most affected by school crises. A case study involving the death of a student in a small rural school explains why…

In the introduction to "Coming of Age: The Advanced Writing Curriculum," the author argued that instituting an advanced curriculum benefits not only the students enrolled in its courses, but also the teachers and students of the first-year sequence: the existence of an advanced curriculum challenges the expectation that "one or two…

Using evaluation to improve performance has become a priority for Organisation for Economic Cooperation and Development (OECD) policy makers and practitioners in the field of public information/communication and education about development. This Policy Brief is an introduction to evaluation, with proposals on how official donors and civil society…

Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

Written to accompany the strategies presented in "The Principalship from A-Z," the activities in this book will help you apply the leadership concepts of Blackburn and Williamson to your own experiences as principal. Here, the authors guide you through the process of turning each idea into an actionable plan for your school, allowing you to take…

Ground rules need to be recognized in order to make the contributions of public relations volunteers successful. Before beginning, public relations volunteers needs to know what the organization expects of them. Volunteers also should: identify the resources available to them; define and identify the tasks that apply to the specific situation;…

Practical steps to passing a bond referendum in these days of economic squeeze are suggested from the successful experience of Coastal Carolina Community College (Jacksonville, North Carolina). (NHM)

Follow-up news stories on the achievements of American Farmer Degree recipients and others who have advanced in agriculture provide interesting and informative publicity relative to the contributions of local programs of vocational agriculture education. (Author/EA)

The results of a survey of public relations activities in 27 selected public libraries are summarized. (PF)