The goal of this guide is two-fold: (1) to equip readers with practical guidelines for establishing communications plans and making those plans work; and (2) to develop information for implementing a public relations seminar targeted at designing workshops that reach a broad segment of members. Five topics are addressed: (1) the basic public…

A novel fundraising approach for a nonprofit school for handicapped children in Hawaii includes bed racing, donation of entertainers' time for a concert, and a parade featuring children from the school. The fundraising event is also viewed as a way to fund unserved children with subtle learning problems. Suggestions are made for successful…

How a college show on a commercial station benefits 15 schools in California. (Author)

Despite the increasing difficulties facing libraries today because of financial problems, there is a re-emphasis of professional goals and a rekindling of enthusiasm in the development of new library programs. (Author)

PROBLEMS OF THE MIGRANTS INCLUDE THEIR LACK OF DESIRE TO LEARN NEW SKILLS AND TO ADJUST TO NEW SITUATIONS, THEIR NEED TO MIGRATE TO FIND EMPLOYMENT DURING CERTAIN OFF-SEASONS, THEIR LACK OF TRAINING FOR MANY KINDS OF JOBS, THEIR PREJUDICED ATTITUDE TOWARD JOBS MAINLY PERFORMED BY FOREIGN OR COLORED WORKERS, THEIR TENDENCY TO LEAVE A JOB WHEN…

The Graphic Arts/Public Relations (GA/PR) program of the Capitol Region Library Council (CRLC) of Connecticut proposed to increase the public's awareness of libraries and library services in the Capitol Region, and increase public relations awareness in libraries. It was an outreach type of program that attempted to have positive effects on the…

This booklet presents a guide to the development of a dissemination model for educational accountability programs. Emphasis is placed on: (1) the importance of carefully defining the term educational accountability, (2) the need for understanding the processes of communication and dissemination, (3) the basic steps in developing an effective…

This speech suggests that public radio stations should examine and use the techniques employed by commercial stations to increase their listening audience--creative promotion based on community involvement and participation. Some examples are included. (SC)

The National School Public Relations Association (NSPRA), founded in 1935, has two goals. First, it is dedicated to meet the needs of professional communicators in the schools. Second, through its publications, this organization attempts to fill the information needs of educators, board members, and parents. (DS)

The authors describe a public relations effort undertaken to promote the awareness of the school nurse's role on the part of school district officials and community. (MJB)

Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Examines the relationship between public relations trailblazer Ivy Lee and the German Dye Trust, which became an agent for the policies of Adolf Hitler. Discusses how Lee's efforts to use this relationship to persuade his contacts to influence the Nazi leadership failed because of his formal connection with this group. (JD)

Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Intended for special events planners on college campuses, this book offers advice on matters of etiquette and protocol for campus events. Chapters cover the following topics: (1) invitations (e.g., the precedence of extending invitations, invitation components, formal invitations, types of invitations); (2) forms of address (with examples of…