Public relations as a process has four components: analysis, planning, communicating, and evaluation. The most important component, according to the author, is analysis, or listening. (Author/JF)

Advice on making the right kinds of friends and setting up guidelines so students are not exploited.'' (Author)

The full-time professional public information officer on the junior college staff reports on the activities of the college to the community and helps to maintain good public relations. (MS)

The threat from school libraries coupled with misdirected publicity efforts has created the need for a massive nationwide public relations and advertising campaign whose main appeal should be to nonusers. (Author/NH)

The role of H.J. Smith in the organization of the University of Chicago's public realtion's office. (HS)

A hot line" has taken much of the heat out of a school district's public relations. (Author)

The survival of business education depends on how well we predict the future in developing a curriculum and how well we promote it on national, state, and local levels. (Author)

Discusses the need for state and local professional associations to have an active public relations program to develop and maintain the visibility necessary to attract and hold members and gain and retain public awareness. (JOW)

Two Peace Corps volunteers in Ecuador describe the Special Olympics program there as an effective public education tool. (CL)

Suggests how a board can help restore public confidence in education by providing a foundation of information, creating a climate of positive human relations within the schools, and involving citizens in schools and with education. (Author/IRT)