Educational marketing is now becoming legitimized. Marketing techniques such as cost benefit analysis and the selection of a mix of promotional methods are tools that educational administrators should understand and use. (SK)

Gives concrete suggestions on planning a public relations campaign to enhance the image of vocational education programs. (JOW)

Excellent public relations come from excellent library services. (Author)

Presents some guidelines to help school officials perform and look their best on television. (IRT)

Argues that instructional technologists must put more effort into public relations in the face of decreasing financial support. (BD)

The results of a survey of school superintendents, principals, and supervisions on their opinion of multi-image as a tool for raising public support for school systems. (BD)

Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)

Surveys by mail 461 public relations professors to determine how institutions and those teaching public relations are preparing practitioners in research education for their projected research responsibilities. (PA)

Interview with Denny R. Vincent, president of the National Association of Secondary School Principals and a secondary school principal. Vincent provides his views about the role of the secondary principal in school public relations. (PKP)

Examines case studies of coalitions formed by a for-profit corporation, a trade association, and a foreign government. Finds: coalitions perform an important role when representing public interest; media play a role as watchdogs but do not always rise to responsibility; and the public relations profession bears the brunt of public and media…

Argues for more emphasis on school public relations. (Contains 14 references.)(PKP)

Discusses seven steps for colleges to create effective brands: identifying essential qualities that your audiences desire; assessing how well your audience perceives you deliver on those qualities; identifying which performance and perception gaps you want to fill; responding strategically; revising and prioritizing your vivid descriptors;…

Offers advice for college communications officers in dealing with the media. Tips include: "bring in the big guns", "play show and tell", expand the media circle, understand reporters' jobs and respect deadlines, "keep it real", "stay in touch", and "hedge your bets". (EV)

Most small weeklies and semiweeklies are community newspapers aiming to provide extensive coverage of events reflecting a town's activity and character. When dealing with small local newspapers, school officials can help by doing a thorough job of reporting school news and developing a good relationship with the editor. (MLH)

Discusses the importance of planning ahead for media visibility and using techniques that present your viewpoint persuasively and effectively. (JOW)