Authentic political conversation entails identifying the work, bringing together stakeholders, providing information, framing questions, giving individuals a voice, being transparent, and acting on the values of the group's collective good. Through this process, we identify common core values and respond to the basic human need to be connected--to…

The Association of American Publishers has hired a public-relations firm with a hard-hitting reputation to respond to the open-access-publishing movement, which campaigns for scientific results to be made freely available to the public. The firm, Dezenhall Resources, designs aggressive public-relations campaigns to counter activist groups. The…

The Council for Higher Educations' (CHE) Higher Education Quality Committee (HEQC) requires internal quality evaluations to be performed on the various programmes offered by the Faculty before visitation by the HEQC. This article examines some of the challenges and processes followed by six of the departments of Walter Sisulu University's Faculty…

This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

Across the USA, technology education has faced many challenges over the past several decades. Educational changes and reform at all levels seem to have had a positive effect on the required classes or "core" courses. As a result, "elective" courses seem to be delegated to a secondary role in a student's education. In…

While comparisons of public relations practitioners and attorneys remain attractive among practitioners and scholars searching for evidence of public relation's emergence as a profession, practitioners would be better served by emulating physicians in their "healing" role rather than attorneys in their "advocacy" role. Public…

If the public is to provide the means for public education, school systems should endeavor to keep the public informed by developing an effective, on-going public relations programs which provide for interaction between the public and the school. (Author)

Sport in general has long had ties with commercial interests, the most popular and widespread involving publicity. Intramural sports programs, however, have not cultivated many commercial involvements in publicity. The approach in intramural sports advertising is simple. A commercial interest pays for space or time in a given communication media…

This booklet presents suggestions and guidelines for the effective use of public relations (PR) techniques during professional negotiations (PN) among teachers, administrators, and boards of education. Introductory sections present the National Education Association (NEA) position regarding professional negotiation and grievance procedures and…