This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…

Designed for use by faculty at American River College (ARC), the four chapters of this handbook present suggestions, techniques, and resources to help teachers explore new ideas and enrich their classroom experiences. Chapter 1 contains brief descriptions by ARC faculty of successful teaching techniques, organized into the following six areas:…

Ranken Technical College, a small, private, non-profit, two-year technical college in St. Louis, developed a plan whereby at-risk students would be flagged, their needs assessed, and programs put into place to meet those needs. The desired result was a higher retention rate, especially among minorities. The following components were found to be…

An analysis of population by zipcode was conducted to compare regional demographic characteristics with college credit enrollment for the three colleges in the San Diego Community College District, and to determine college participation rates for the adult population in the district. Enrollment data for the fall 1991 semester were compared with…

A study was conducted to compare the success of students entering the San Diego Community College District (SDCCD) at college and pre-college English levels to measure the effectiveness of English developmental programs. Ideally, the time spent in remedial programs should allow students to succeed and progress at the same rate as students who…

This student learning outcomes assessment report from Prince George's Community College (PGCC) in Maryland summarizes findings of several ongoing assessments. Part I provides an executive summary and reviews changes in academic regulations and standards adopted in 1993-94, including: (1) extending minimum standards for academic standing to include…

In spring 1992, a survey was conducted at Centralia College, in Washington State, asking students, faculty, and staff to assess the effectiveness of the college's student services. The survey was administered to 61 faculty and staff members and 346 students selected randomly from general education classes. Overall, responses and comments indicated…

A study was conducted of participants in employer- and employee-initiated customized training (CT) provided by the Minnesota Technical Colleges to profile their employment backgrounds, education and training experiences, and reasons for participation. The study was based on a random sample of 2,309 customized training participants enrolled in 1 of…

Many higher education institutions serve students enrolled in specialized training courses who receive undergraduate certificates rather than degrees. In academic year 1991-92, almost 65,000 postsecondary students earned certificates for programs of less than 1 year, and nearly 117,000 completed requirements for programs lasting between 1 and 2…

In spring 1992, a study was conducted at Johnson County Community College (JCCC), in Kansas, to gather information about the lives of the college's students, focusing on how they manage the demands of school, work, and family. A survey was administered to 466 currently enrolled students, soliciting data pertaining to students' time use,…

At Mount San Antonio College (MSAC) in Walnut, California, a full-time classified position of Articulation Specialist was created in 1989 to help the college's articulation officer establish the necessary articulation agreements for facilitating the transfer of MSAC students to four-year institutions. In addition, articulation officers from the 13…

Between fall 1987 and spring 1992, the Wyoming Community College Commission, in cooperation with the state's seven community colleges, implemented a comprehensive longitudinal study to follow changes in student demographics and progress over the 5-year period. The sample consisted of 181 first-time, first-year, full-time students attending one of…

In winter 1992, a survey was conducted by the Arrowhead Community College Region (Minnesota) to determine why nonreturning full-time students had failed to return to Arrowhead colleges. A questionnaire was mailed to all fall 1991 nonreturning students, followed by a second mailing two weeks later to all non-respondents. Of the 421 nonreturning…

In January 1991, Portland Community College (PCC) received Title III funding to develop a computerized student tracking and advising system designed to provide maximum academic assistance to at-risk students. The goals of the project included the following: (1) develop a student information system to link student service units; (2) design and…

Parents who live with and deal with anorexia nervosa in a daughter often find themselves in crisis. The parent group is one response to that crisis. This study surveyed 30 Montana treatment centers, the 13 Montana AA high schools, and the 12 Montana colleges, universities, and junior colleges to determine what, if any, parent groups existed and…