New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…

This inquiry investigates how college recruiters' understandings of diversity are represented and discussed in their work. Interwoven within this study is an examination of power through the lens of Discourse Theory and Critical Discourse Analysis. Findings reveal how recruiters exercise power to produce either transformative or oppressive…

India, traditionally one of the largest exporters of mobile students, has adopted wide-ranging policies to attract more international students. This research draws on a secondary analysis of published international student mobility (ISM) statistics for the 2012 to 2021 timeline and a text-based examination of Indian higher education (HE) policy…

Black male college enrollment is at concerning and acutely low numbers compared to other groups; this is especially challenging at Historically White Colleges and Universities (HWCUs), where Black men often face hostility and ostracism on campus and during college recruitment and admissions. This study aims to amplify the voices of Black male…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

Football teams draw the largest crowds of any American collegiate sport, and with them, both positive and negative attention for colleges and universities. Nearly 50 colleges have added the sport recently, but little research has examined the institutional effects of adding a team. Some of these institutions are regional research universities…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

This report examines how higher education institutions define and describe undergraduate-adult learners, why it matters, and explores creating a common definition for the undergraduate-adult learner. The survey upon which this report was based was conducted to benchmark U.S. higher education and the American Association of Collegiate Registrars…

The popular image of the international student in the American imagination is one of affluence, access, and privilege, but is that image accurate? In this provocative book, higher education scholar Stephanie Kim challenges this view, arguing that universities -- not the students -- create the paths that allow students their international mobility.…

In 2017, the University of Utah experienced a tragedy that accelerated already proposed changes to the physics and astronomy graduate program. This article outlines the changes made to the graduate program and discusses students' experiences with the early implementation of the new policies. In-depth, open-ended interviews were conducted with…

As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content…

Among the multitude of solutions to the field's ongoing personnel shortage, many state associations have stepped in to commit time and resources to addressing it. One such example is in Ohio, where a joint initiative of the Ohio School Psychologists Association (OSPA) and Ohio's Inter-University Council of School Psychology programs, known as the…

The paper investigates the approaches employed for attracting international full-degree students in three countries on the periphery of Europe/the European Economic Area: Norway, Poland and Portugal. These countries, considered semi-peripheral regarding international student recruitment, have shorter traditions for incoming mobility than countries…

The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a "perpetual questioning machine," the study deploys and develops a…

The Mathematical Sciences Department at Shenandoah University focused on increasing the participation of women in the mathematics program by fostering a welcoming learning community and promoting double majors. Data from the past decade is presented. During this time, the program saw an increase in women undergraduate mathematics majors from 11%…