A study was conducted to determine if differences existed between and among the perceptions of commercial printers, printer educators, and printing trade services suppliers in Texas regarding current and future employment trends for skilled workers in commercial printing. A random sample of commercial printers, high school printing educators, and…

This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and…

Early computers dealt with mathematical and scientific problems requiring very little input and not much output, therefore high speed printing devices were not required. Today with increased variety of use, high speed printing is necessary and Computer Output Microfilm (COM) devices have been created to meet this need. This indirect process can…

Designed for writers of nonfiction, this publication provides practical suggestions for writing books and getting them published. The 25 chapters discuss the following topics: planning for book publication, keeping track of money and facts, getting started writing, rewriting, writing reviews of other books, typing and labeling the manuscript,…

This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…

This document includes findings on yearbook contracts and specifications, the cost of advertising, some of the concerns of the newspaper, the quality of printing, and an analysis of yearbook leads. The chapters in this booklet include "Financing the Yearbook,""Yearbook Contracts and Specifications,""Freedom of Communications in Senior High…

The tradition of self-publishing is represented in this book, which describes the publishing adventures of 26 writers who have sold up to hundreds of thousands of copies of their works. Included are a winner of the National Book Award for Nonfiction, a cookbook author, a literary agent, a playwright, authors of instructional books, minority-group…

Beginning with an historical account of the development of public printing in various states, this report proceeds specifically to trace the development of public printing in Kansas from 1857 until 1957. Emphasis is on the historical, political, and legislative processes and on budgetary concerns during this one hundred year period. A major part…

A sample of 100 first graders participated in a study of the relationship between three types of spacing used in written sentences for segmenting word boundaries and pupil errors in completing word-boundary tasks. The results indicated that eliminating printer's word boundaries in written sentences had a significant effect on first graders'…

This article outlines criteria to be used by a school district in analyzing the effectiveness and quality of its publications. Writing should be clear and geared to an audience of laymen. Artwork should emphasize people and places familiar to the readers. Printing specifications should be drawn up before production. (DS)

Compared was the amount of verbal information processed visually by 19 elementary and secondary level deaf students, under print and fingerspelling conditions. (Author)

Some of the limitations of desktop publishing are identified including: desktop systems cannot match the finished quality of typeset copy and traditionally prepared graphics; nonpublications office desktop publishing would require more time, and publishing will not be easier; hidden costs; and high quality depends on trained people. (MLW)

Results of the Association of American Publishers "College Bookstore Marketing Survey" in the fall of 1976 are summarized. The intent was to improve college textbook publisher services to college stores in the areas of order fulfillment, publication scheduling, print quantities, shipping, billing, and processing of returns. (LBH)

This paper presents an introductory lesson for elementary learners to construct ideas about how print began and about the media upon which it was recorded. In the lesson's introduction, students examine the present state and constant flow of print to which people are exposed, focusing primarily on the technology of the computer. Students examine…

There is available a large amount of valuable material upon the subject of manual arts in the junior high school. This material is, however, very largely general in character: or, if specific, deals with individual or isolated special features of the work. In treating of specific problems of the administration of manual arts in the schools, there…