During the academic year 1983-84, Drexel University instituted a new policy requiring all incoming students to have access to a microcomputer. The computer chosen to fulfill this requirement was the Macintosh from Apple Computer, Inc. Although this requirement put an additional financial burden on the Drexel student, the university administration…

Intended for those involved in planning, organizing, and publishing professional association journals, this document includes the necessary framework for establishing and producing a journal. The seven sections of the document provide the following: (1) the framework for establishing a journal; (2) guidelines for authors; (3) a sample format of a…

Designed as a working and teaching tool for development workers, this manual includes the step-by-step process for preparing a photonovel. Chapter 1 introduces the photonovel, a blend of comic book and motion picture that substitutes photographs for the stylized drawings. It lists its advantages and disadvantages as an educational medium and tool…

This paper reviews recent developments in the technology relating to microcomputer printing of the Cyrillic alphabet and related forms of Roman alphabet with diacritics used in Slavic and East European languages. The review includes information on the capacities of printers, computers (particularly the display capabilities), and interfaces…

The first of three sections in this booklet reviews ways in which printed and duplicated materials can be used within the context of the three basic instructional strategies, i.e., mass instruction, individualized learning, and group learning. The second section examines in detail the planning and designing of such materials for specific purposes,…

The three papers included in this report address typography for graphic communication, typographic access structures for educational texts, and typography as macropunctuation. The first paper considers the consequences of an aesthetic bias in the literature of typography, and identifies two misleading assumptions about textbooks; i.e., that print…

The papers contained in this compilation were drawn from the proceedings of a 1978 conference on periodical publishing in Wisconsin. Papers in the first section of the collection deal with the basics of publishing and cover such topics as selecting articles, starting a new publication, mailing procedures, aesthetics and layout, and printing…

This paper narrates the history of a young printer, John Prentiss, who established the New Hampshire Sentinel in 1799--a paper which remains a community newspaper today. Examples of writing from Prentiss's training and experience explain why he was able to survive in newspaper publishing when others failed. Acknowledging that the United States…

Designed to present a better understanding of the government's system of printing and distributing information and to highlight problems, alternatives, and important policy questions, this report synthesizes 13 weeks of the Ad Hoc Advisory Committee hearings on six topics: (1) Administration of policy--who should establish and administer policy in…

A study was conducted to determine if differences existed between and among the perceptions of commercial printers, printer educators, and printing trade services suppliers in Texas regarding current and future employment trends for skilled workers in commercial printing. A random sample of commercial printers, high school printing educators, and…

This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and…

Early computers dealt with mathematical and scientific problems requiring very little input and not much output, therefore high speed printing devices were not required. Today with increased variety of use, high speed printing is necessary and Computer Output Microfilm (COM) devices have been created to meet this need. This indirect process can…

Designed for writers of nonfiction, this publication provides practical suggestions for writing books and getting them published. The 25 chapters discuss the following topics: planning for book publication, keeping track of money and facts, getting started writing, rewriting, writing reviews of other books, typing and labeling the manuscript,…

This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…

This document includes findings on yearbook contracts and specifications, the cost of advertising, some of the concerns of the newspaper, the quality of printing, and an analysis of yearbook leads. The chapters in this booklet include "Financing the Yearbook,""Yearbook Contracts and Specifications,""Freedom of Communications in Senior High…