Purpose: Integrated marketing communications (IMC) is possibly "the richest and most accessible service-learning experience" in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in…

Assessment underpins students' learning in higher education and provides evidence of knowledge and skills. Program-level planning refocuses the assessment from being content and siloed at the course level to being program oriented with alignment to program learning outcomes and graduate attributes. Program-level assessment has been gaining…

Due to several factors, including salary and increased demands, there is a shortage of qualified leaders to assume the principal role. Although there is a shortage, there is also a bench of credentialed leaders in assistant principals. The problem is identifying how school districts and principals build the capacity of and prepare their assistant…

Massive open online courses (MOOCs) are online-based teaching programs designed to accommodate thousands of students without charging any fees. They began appearing in 2009 and 2010, became popular for a while, but are in decline now. This paper contains bibliometric and systematic reviews of research on MOOCs to see what can be learned from the…

In statistics classes, the central limit theorem has been demonstrated using simulation-based illustrations. Known population distributions such as a uniform or exponential distribution are often used to consider the behavior of the sample mean in simulated samples. Unlike such simulations, a number of real-data-based simulations are here…

Amid the ever-increasing number of cyberthreats, cybersecurity degree programs represent a potential growth area for business schools. This study examines undergraduate cybersecurity programs offered by AACSB-accredited business schools in the US. It surveyed 503 AACSB-accredited schools and identified 72 cybersecurity programs. Using the IS2020…

In-class debates are an effective teaching method to cover contentious subjects. This article presents an experiential exercise in which students participate in debates pertaining to the inherent conflict between businesses' profit motive and the broader interests of society. Included in this article are classroom instructions for the exercise and…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

As artificial intelligence becomes an all-encompassing issue in education and beyond, this book seeks to answer how it will change the arc of educational leadership in K-12 schooling. Educators and leaders serve as the champions and gatekeepers of technology use in schools. They need to consider how AI can change education for the better while…

This report provides insights into the career paths, responsibilities, and job satisfaction of registrars across the United States. It serves as a benchmark for trends in the field and offers guidance to those aspiring to become registrars or seeking to advance their careers in this dynamic profession. The data in this profile confirms and builds…

The pandemic has been (and continues to be) a challenge to public services globally. It revealed that public services that are managed under a neoliberal agenda and thus are evaluated against their cost-effectiveness, are threatened to fail delivering appropriate services to those in most desperate need. This can also be transferred from health…

Higher education institutions continually face changes that affect their operations. There is an evident scarcity of studies that investigate the health, well-being, and trust of the members of the university community, particularly when confronting these changes. This correlational research aimed to determine the impact of the relationship…

In this highly disruptive and uncertain period for higher education, while governing boards and the senior leadership of colleges and universities may be fulfilling their roles conscientiously, their efforts may not be enough to ensure the long-term viability of their institution's business model. Pre-COVID-19 market forces presented significant…

The value of business school pedagogy has received increased attention in recent years (Delgado and Stefancic, 1992; Giacalone and Wargo, 2009; Podolny, 2009; Grier & Poole, 2020; Prieto & Phipps, 2021). This qualitative study examined the ability of higher education business faculty to include chattel slavery in the history of American…

Background and Aim: Thailand's government is integrating macro-marketing and circular economy principles into marketing education to address urbanization, resource depletion, and sustainable development goals. This review academic article explores the benefits of integrating macro marketing principles and circular economy concepts into Thai higher…