Business school students in Computer Information Systems (CIS) majors are empowered to meet the demands of Information Technology with both technical skills and business expertise. Competition from other college majors makes recruiting CIS majors in business schools challenging. This research improves the effectiveness of CIS recruitment programs…

This paper provides insight into an established successful means in which prospective students are brought to campus and retained. Survey research has been conducted to confirm original anecdotal evidence that suggested a high school business contest hosted at the College is one successful method. Results indicate these type of events enhance…

This study is to inform the international enrollment management profession of the cultural competency skills of professionals in the field who actively recruit international student to study at institutions of higher education in the United States. Grounded in theory by Bennett's (1986) Developmental Model for Intercultural Competency, I employed…

Belonging in a discipline or department is an important aspect of people's persistence in that discipline or department, especially for undergraduate students. Previous research has shown that increasing student feelings of belonging in a department benefits all students and is even more valuable for women, racialized people, and other…

The 2025 Graduate Student Recruitment Report is RNL's third national study of the expectations and preferences of America's graduate students. This report provides graduate program leaders and stakeholders with detailed insights into the motivations, expectations, and behaviors of prospective graduate students during the enrollment process. These…

Last year's surprise hit of the television season was "The Good Doctor", in which Freddie Highmore plays a gifted surgical resident who is also a high-functioning autistic. Critics speculate that it succeeded because audiences are hungry for good-outcome fantasy, or "warm bath" television. Fantasy is right. As much as we love…

In recent years, Ontario universities have increasingly targeted Indigenous and international students for recruitment. Focusing on three southern Ontario universities, I examine how service delivery for these student groups is organized in space. In light of Henri Lefebvre's work, I argue that the spatiality of the information hubs created to…

Many schools put a great deal of emphasis on their social media marketing strategies -- updating and maintaining their social media channels with the purpose of building identity by connecting with prospective students and alumni. At a time when immediacy is seen as being prevalent to university marketing, social media is viewed as a viable method…

The future looks very bleak for many small and medium-sized colleges and universities in the U.S. Amid all the gloom and doom, though, there is one strategic opportunity for small to medium-sized universities: incorporating carefully designed international student recruitment into the overall recruitment plan for the next five to seven years.

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

Drawing from psychological theory, an aspirational role model within college marketing materials may cause prospective students to be willing to make similar enrollment and academic choices if the role model is perceived as similar to themselves. Therefore, we predicted that prospective, minority students exposed to a role model of the same,…

Although vocational education and training (VET) can lead to lucrative and fulfilling careers and plays a vital role in skilling workers for contemporary workplaces, it continues to have a low status in schools, among parents and in the wider community. Many countries are now seeking to enhance the status of VET to increase its uptake by…

While higher education research has paid considerable attention to the impact of both ratings and rankings on universities, less attention has been devoted to how university subunits, such as Schools of Education, are affected by such performance measurements. Anchored in a neo-institutional approach, we analyze the formation of a competitive…

The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…

From the time of ancient Greece until late nineteenth-century Europe, the humanities enjoyed a status of respect and prestige. From the latter half of the 1990s, their status and prestige dropped, mainly due to the low economic value of the humanities for a goal-oriented generation and due to the limited representation of humanities graduates in…