Developed as the direct result of the August 1982, International Federation of Library Associations (IFLA) Seminar on Better Journals for the Library Profession held in Montreal, Canada, this report is designed to provide broad guidelines for the editors of library journals through an examination of the fundamental problems of editing journals for…

Intended for use by all printing (graphic arts) instructors in the Metropolitan Nashville Public Schools, this guide provides a sequential listing of course content and scope. A course description provides a brief overview of the content of the courses offered in the printing (graphic arts) program. General course objectives are then listed.…

Three discussion papers about the Open University's correspondence texts consider (1) the role of a transformer, i.e., any person working in communication media who is responsible for the effectiveness of his/her decisions; (2) factors involved in the design of Open University texts, including their use as a resource for a range of different…

This pamphlet on effective public relations (p.r.) is the thirteenth of 16 in a series to provide leaders in adult activities with sound introductory material to give pratical help in using a method of adult education or working in a particular area. Its objective is to help leaders achieve better relations with all their publics. Twelve articles…

This report documents a statewide competency validation project to provide current information about job skills considered "important to know" by Texas industrial experts in the areas of auto mechanics, diesel mechanics, office occupations, print shop trades, and welding. Section 1 describes the steps used to conduct the study and…

The semantic differential ratings of ten typefaces given by a group of 24 subjects were factor analyzed to discover what connotative meanings laypeople applied to typefaces and how these meanings compared with those of professional typographers. The typefaces, five from general categories and five from novelty categories of display typefaces, were…

The object of this book is to aid copywriters in creating effective advertising. It suggests orderly procedures for planning advertising, as well as some simple writing guidelines. Chapters discuss the function of the copywriter, organization and relationships, adapting advertising for the medium in which it will appear, applying psychology, basic…

A series of tests using OpScan 100DM optical scanner were carried out to determine whether it can mechanically transport paper that does not comply with the manufacturer's specifications for weight and size and see if standard paper stock has sufficient quality, opacity, and brightness to permit it to be used to print forms for the OpScan 100DM.…

This document is the second of three sections of a final report on computer-controlled photocomposition of the periodical Mathematics Reviews. In studying the uses of computer-processed tape for composition, it became evident that economic feasibility is dependent, to a great extent, on multiple use of the input data. Therefore the design of a…

Each way to perform a particular aspect of a film production process will have its own unique effect upon the spectator--therefore, the initial task in making a film is to understand the practical techniques and use them as a base from which to develop a personal style. The technical means by which stylistic film making can be accomplished are…

The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

The Society of Industrial Artists and Designers (SIAD) has for over 40 years been working to establish design as a profession with a status equivalent to that of architecture or engineering. Intended as a selective review of recent British illustration and design in industry, advertising, and publishing, this volume is the seventh in a series…

The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

This is the first of several articles to highlight outstanding teachers. It presents a profile of Grier Yoder, graphic arts teacher and chairman of the vocational education department at Hunter Huss High School, Gastonia, North Carolina. Included in the profile are his development of facilities and students, and his many awards. (MF)

A turn-of-the-century printing press motivates elementary students to write. Children write, edit, and print their own stories on the Greenwood School Press. This self-supporting enterprise introduces children to various aspects of writing and producing literature. (DF)