Despite the financial benefits generally associated with expanding student enrollment through online education, many institutions may not know how to recruit online students. This case study drew upon interviews with 27 administrators from four public research universities in order to better understand how to recruit students for exclusively…

Due to significant government cuts to Higher Education funding in Southern European systems, their already underfunded universities were forced to increasingly compete for students as sources of additional revenue. Concurrently, families and students that continued to afford participation in Higher Education became more selective when choosing a…

In an effort to promote undergraduate students' attitudes toward general education courses, the "Think Beyond the Major" campaign prioritized the design and creation of the campaign messages. These efforts produced materials that were supported in improving attitudes toward, and communication about, general education courses among…

Newcomer programs aim to serve newly arrived immigrant students by providing specialized instruction and nonacademic support beyond what is offered in traditional English learner classrooms. In Houston ISD, Las Americas is a standalone program that serves newcomer students in grades 4-8. Given the growth of newly arrived immigrant students in the…

In an effort to measure the influence of an immersive recruitment event, we sought to evaluate high school students' perceptions toward university climate before and after engaging in a day-long event hosted as part of National Teach Ag Day. The Inviting School Survey-Revised (ISS-R) was administered via paper and pencil when the students arrived…

K-12 public education finance policy in the province of British Columbia, Canada, responsibilises school district administrators to engage in competitive entrepreneurial practices, not only to increase public funding, but also to generate supplementary funding from private sources. We focus specifically on the generation of revenue from…

What does it cost to recruit an undergraduate student? How many front-line staff do campuses have for each new undergraduate? Where do campuses expect to focus their budget resources? "The 2020 Cost of Recruiting an Undergraduate Student Report" provides findings from a survey of campus enrollment managers and admissions directors. This…

This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all…

This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…

Internationalization in higher education has become increasingly relevant over the past two decades, not only in traditional areas like North America and Europe, but also in emerging regions such as Asia and the rest of the world. The expansion of the global higher education mobility is obvious, with over 4.6 million students seeking education…

In 2015, the Ministry of Education of the People's Republic of China (PRC) issued the notice about "Renovating the 7-year MD & Master's degree clinical medical programme into a new '5+3' consecutive program". After that, 10 qualified seven-year dental schools recruited fresh high school graduates into this revolutionized system. The…

This paper summarizes the experiences of two mathematics faculty members who participated in an in-house study abroad program. Descriptions of math courses taught abroad are given, as well as how students were recruited, courses were designed, and the environment was incorporated. Tips for mathematics faculty wanting to offer study abroad are…

In California, where 54% of students in kindergarten through grade 12 are Latino, only 21% of 4-H community club members fit this demographic. Consequently, California 4-H is focused on developing Latino membership. This article describes lessons we learned while developing and delivering a project targeting inclusion of Latino youths in an…

The purpose of this study was to explore relationships between motivational characteristics of American Indian college students attending a tribal college. The Inventory of School Motivation (ISM) was utilized to identify motivational constructs. The literature in general continues to portray American Indian students as the lowest academically…

The purpose of this qualitative research was to describe, analyze, and interpret the perceptions of 16 New York City elementary school principals on the use of social media to recruit prospective families. Today, New York City school leaders are faced with being a promoter for their schools do the expansion of the charter school movement and the…