The field of special education continues to grapple with the presence and implications of disproportional representation related to race and ethnicity. While research focuses mostly on disproportional representation of students, there remains long-standing acknowledgment that too few students of color populate our special education university…

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the…

Most scholarly work on internationalisation in Chinese higher education institutions has been conducted on top-level universities but prior research does not necessarily apply to regional universities that are pursuing a strategy of internationalisation and recruiting international students. This research has selected a Chinese regional university…

When the state, the so-called "historical homeland" of many ethnic groups living outside, calls them to return and become a part of their fellow citizens, it takes on a great responsibility for the fate, rights, and interests of repatriates. One of the existing directions of the Kazakhstan government policy, which was initiated after…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

Over the past three years, Jobs for the Future (JFF) has been supporting a community of more than 100 U.S. community colleges (CCs) and over 25 nonprofit organizations (NPOs) worldwide implementing the Google IT Support Professional Certificate training program. During this engagement, JFF has gathered valuable insights about best practices in…

The purpose of this qualitative descriptive study was to explore how doctoral students describe their pre-enrollment experiences in an interactive technology-based webinar with senior leaders, and how the webinar experiences influenced their selection of an online doctoral program at a Christian university in the southwestern United States. The…

This chapter examines exemplary practices and challenges of recruiting and retaining women in information technology programs in an Iowa community college context.

This chapter describes how institutions can best use data from the Campus Pride Index, focusing on student recruitment and resource/policy advocacy for LGBTQ constituencies.

Even though marketing in higher education (HE) is well established, there is a continued debate about who the customer is, with many still not accepting that students should be viewed as customers in HE. The student as customer model has its opponents and proponents. This paper reframes the debate using the framework of market orientation,…

The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and…

This paper reports on an investigation of a Higher Education institution's webpages for prospective students. The study is used to illuminate how different conceptions of internationalisation are, or are not, represented to home and international students in university marketing. Multimodal Critical Discourse Analysis (CDA) is used to investigate…

Research on promotional behavior within higher education has exploded over the last two decades, spurred on by the intensification of student recruitment. To date, studies have focused on mapping the content of conventional promotional texts (e.g. viewbooks, web sites), to identify how institutions depict themselves through them. By comparison,…

Social media is an important component of a university's marketing plan. It has become one of the most efficient and cost-effective avenues for reaching a large, targeted population, which makes knowledge of how to attract more followers and interactions important in the competitive world of higher education. This study investigates the…

The last two decades have witnessed an explosion in the growth and sophistication of post-secondary education (PSE) marketing. Education scholars have taken notice, both decrying such developments and studying its emerging characteristics. However, to date, empirical studies of PSE marketing have focused on mainstream secular organizations. Few…