In the international education market, much attention has been paid to China, as it is the world's largest source country in sending students abroad. The other side of the story, that is, China, as the world's third most popular destination, is considerably less known and researched. This study seizes this research opportunity and focuses on…

In the English-dominated field of L2 motivation, there is a need for more research on learners of languages other than English. This is particularly important in English-speaking countries, where issues involving the recruitment and retention of language students are pressing. This study discusses the main qualitative findings of a study on the…

The Graduate Management Admission Council (GMAC) conducts the annual Application Trends Survey (ATS) of business school admissions offices around the world to offer timely insights into the demand for graduate management education (GME). This survey aids admissions, recruitment, and marketing professionals in understanding the candidate pipeline…

This study investigates a major form of internationalization of higher education, international student mobility (ISM) in over 200 countries between 1999 and 2017. Various theoretical explanations of the phenomenon are provided, followed by descriptive explanations of ISM patterns and empirical analysis on push and pull factors. From descriptive…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…

The purpose of this descriptive multiple case study was to examine the recruitment process of Black student-athletes in revenue generating sports who have chosen to compete for a White head coach and a predominately White institution. This study aimed to provide common themes among Black student-athletes in relation to who and what influenced…

This paper is an overview of key integration challenges facing Chinese students at UK higher education institutions (HEIs). It responds to recent admissions diversification strategies launched by UK institutions as well as increasingly critical narratives surrounding Chinese students. The independently researched report argues that students from…

The authors of this article describe an adaptation of the rent-seeking game by Goeree and Holt (1999) to the recruiting of athletes by NCAA Division I football and basketball teams. Students engage in an effort-based lottery, i.e., recruiting to sign a blue-chip prospect. The winner gets the prize--the player's marginal revenue product in excess…

This analysis provides an overview of the Freshman Transition Program at the Community College of Baltimore County (CCBC) and Towson University, which implemented an innovative business model and strategic partnership to successfully transition students from one institution to the other. The Freshman Transition Program provided a second chance to…

Science, technology, engineering and mathematics (STEM) is acknowledged as one of the key drivers of technological innovation. Malaysian women join the educational pipeline as equals to their male counterparts. Nevertheless, women are persistently under-represented in technology and engineering, but over-represented in other STEM fields. Using…

This dissertation explores the use of Customer Relationship Management (CRM) technologies and processes in a large Midwestern undergraduate public Institution of Higher Education. CRM systems and processes have operated in business and industry for some time, but only more recently are CRM systems being adopted and used for undergraduate student…

Generation Z students (born between 1995-2010) have replaced millennials on college campuses. Generation Z students are entrepreneurial, desire practical skills with their education, and are concerned about the cost of college. This article presents what need to be known about this new generation of students.

This book offers a comprehensive overview and critical analysis of the UK's policy on recruiting international students. In a global context of international education policy, it examines changes from New Labour policies under Tony Blair's Prime Minister's Initiative, to the more recent Coalition and Conservative Government policies in the…

Institutions of higher education (IHEs) engage in practices that mirror the operations of businesses, including execution of ongoing strategic management initiatives, particularly in marketing and admissions. IHEs benefit from building profiles of target customers (i.e., prospective students) and using these data to enhance recruitment campaigns.…

Individualized instruction of biochemistry has been a promising alternative to large lecture format classes at our institution. The challenge, however, is that individualized instruction courses have larger staff requirements, which can be infeasible under the current scope of educational budget and human resource constraints. In this article, we…