Discusses the use of behavioral objectives in teaching creative writing and presents examples helpful to the classroom teacher. (RB)

Refutes a study originally published by Edith Efron which contended that network television news coverage of the 1968 presidential campaign was biased, concluding that campaign coverage was positive for both presidential candidates. (RB)

More and more school districts are using the system of Management by Objectives to meet the challenge of more effective resource utilization and to provide a framework for educational leadership. MBO is a process in which each individual and the person to whom he reports reach agreement on areas of responsibility, indicators of achievement, and…

Presents a recruiting master plan that includes: analyzing the situation; identifying problems and opportunities; selecting objectives; creating a master plan; and controlling and reviewing procedures. (Author/PG)

Performance measurement, through unit-cost study programs, can be a step toward evaluating the value of systems. This article reports the application of unit-cost studies in technical service functions at a large state university, and presents three tables for labor costs in terms of minutes and dollars per volume. (4 references) (Author/SJ)

Research should be supplemented with measures that do not require respondent cooperation. Unobtrusive'' measures were developed in this study to describe each ward in a state hospital, including such items as use of window curtains and style of staff dress. This ward profile'' correlated with such criteria as readmission rate, length of stay,…

Results of a questionaire sent to twenty five firms in Atlanta asking the question: What five major qualifications are you looking for in hiring a management trainee with a college degree?'' (GB)

Discusses the definition of response to literature,'' the kinds of responses English educators are interested in facilitating, and how to measure those responses. (RB)

This factor analytic study of the cosmopolitan-local construct was designed to overcome criticism of earlier research on the construct's dimensionality. Based upon the data from this study, commitment to specialized role skills appears to take on three different role orientations rather than the single orientation suggested by the literature.…

A presentation of a conceptual strategy for ascertaining data as to the sources of information utilized concerning the product and categories of formative evaluation activities. (Author)

Descriptive ratings on a five-point scale are provided for determining the amount and type of individualization of instruction actually occurring in a given classroom. (MM)