To market their institutions effectively, college advancement professionals need to understand that marketing encompasses several specific activities and begins with the customer's needs, not the institution's. The administrator must know the institution thoroughly before developing a marketing plan and be able to develop and adapt marketing…

A university president advises policy analysts to understand the realities of institutional administration, including the power and influence of the board of trustees, time constraints, importance of ceremonies and symbols, administrative accountability, dangers of the rumor mill, problems in implementing policy recommendations, and the tendency…

What happens just after new teacher is hired establishes teacher's future attitude about profession. To keep teachers from turning against management, districts must create induction connection, network of people who will work with the teacher throughout year. These can include teacher sponsor, support staff, personnel office staff, curriculum and…

Active asset management has not been consistent or cost-effective for college and university endowment funds. Indexing offers higher returns than median active management, provides more investment stability, is available to small institutional endowments across a broad spectrum of investment asset classes, and at lower cost than active management.…

Explores how the relationships among principals, parents, and administrative superiors affect the degree of parental involvement in educational policymaking at the school-site level, using a stratified random sample of Israeli elementary school principals. The nature of relationships differs for principals of high- and low-socioeconomic status…

Strategic planning is a formalized process for shaping an organization's future. As a tool, strategic planning enables schools to (1) prioritize; (2) be proactive; (3) allocate scarce resources; (4) provide a point of differentiation and pride; and (5) link individuals' jobs to a common higher purpose. Provides a model. (MLF)

Executive, managerial, and human relations images are no longer central to school leadership. Also, strong and direct instructional leadership is being challenged by the view of school administrators as leaders of leaders. Moral leadership, servant leadership, and leadership as stewardship are widely practiced frameworks but get little recognition…

A survey of teachers examined principals' roles in influencing school effectiveness, noting the influence of supportive leadership style on a culture of trust and perceived school effectiveness. Results indicated supportive principal leadership produced collegiality and trust in principals but not in colleagues. Teacher trust in colleagues…

Describes characteristics shared by effective school administrators and counselors. Surveys general perceptions of South Dakota educators filling both roles. Subjects asked about role conflicts, effectiveness, and success of combining jobs. Concludes counselor-administrator role conflicts can be addressed and small schools will continue to combine…

A survey of 300 college and university presidents found that presidents place a high value on public relations when making institutional policy and accept the public relations demands of their jobs. Public relations activities of presidents and presidents' relations with public relations staff are discussed. (DB)

This review of statutory and case law contributing to the current litigious environment of colleges and universities identifies specific critical legal precedents affecting college presidents, especially increased personal liability. A list of 14 recommendations is attached. (DB)

Israeli principals are actively redefining their role and are evolving from routine-managers to leader-managers. This role change is reflected in four pivotal areas: resource allocation, organizational framework, governance, and market structure. Israeli principals are required to be environmental managers who mobilize resources and manage…

Explores the relationship between student achievement and degree of concentration in educational markets. Administrators facing increased competition for students and their associated subsidies might be expected to behave differently than those in noncompetitive situations. This paper shows that increases in degree of market concentration lead to…

Ten rules that department chairs need for dealing with the dean are presented, including knowing the dean and the college mission, speaking the dean's language, knowing your numbers, making deadlines, making the department look good, and preventing any budget surprises. (LB)

It is argued that foreign language study has failed to secure a central place in the American curriculum partly because of a lack of articulation from elementary through university studies, possibly because of a lack of universally accepted methods for assessing language development. Department chairs are encouraged to recreate an articulated…