An institution with a marketing orientation can (1) recognize shifts in the market and in perceptions of activities of significant markets or competing institutions and (2) respond to them. Institutions with strategic marketing may be better able to predict or influence market shifts and be judged as effective in the areas it prefers. (MSE)

Effective principals establish clear goals and priorities, achieve a balance between task considerations and personal relationships, serve as role models, communicate high expectations, provide support and direction for change, and gain support of the community and higher administration. (SK)

Suggests faculty exchange as a method of revitalizing tenured faculty. Discusses problems to be considered, such as state laws, rank and salaries, duties, etc. (PD)

Advocates creation of a steering committee of teachers to develop inservice education topics, find topic presenters, and establish inservice program procedures that will ensure active participation by teachers and sufficient interaction with presenters. (PGD)

The incompetence of a few teachers can destroy the efforts of many excellent teachers. Principals need to know how to evaluate teachers effectively and act on their evaluations. The rationalizations typically used to justify failures to dismiss incompetent teachers will not stand up to scrutiny. (PGD)

Provides an overview of American schools in foreign countries, noting their number, sponsoring agencies, enrollment and clientele, financing sources, and special conditions. Particular attention is paid to the characteristics of overseas principals and their administrative difficulties and rewards. (PGD)

Highlights the conceptual importance of defining administrative processes as units of analysis when conducting case studies of educational administration, identifies methodological advantages of a systematic approach to stratified cluster sampling, and suggests that information management is an important aspect of the school administrator's job.…

Reviews interrelated factors affecting a school's organizational health and describes nine steps administrators can take to enhance the school's climate. Suggests using the Organizational Health Instrument or a similar diagnostic tool to collect data on the school's organizational health. (PGD)

In many colleges, the business office has been isolated from other departments. The modern college business office reflects the highly efficient and technologically supported activities found in industry that have resulted in better services to the whole institution. (Author/MSE)

Highlights the following aspects of the trustee's role within Congress's informational network and within the educational network: (1) supporting pro-education candidates; (2) keeping the Congress informed; and (3) keeping informed of the legislative process. Provides lists of congressional committees concerned with community colleges and…

A review of some of the factors determining the effectiveness of the principal as an instructional leader over the past three decades provides background to a consideration of the current national reform movement, and related cautions and challenges for the principal. (DCS)

School Centered Management (SCM) focuses on the school as the center of all management endeavors. Systematic delegation, support, and accountability are parts of SCM's situational approach to management. (MLF)

College purchasing officers need to dispel their image as penny-pinchers looking for the low bid and purveyors of paperwork who keep employees from the products they want. With competitive bidding and consortium buying, universities have realized significant savings. (MLW)

Describes a mini-course called "Women in Managerial Roles," developed as an innovative experiential methodology to help women bridge the reality gap between classroom and corporation in two ways: bring an entire class of women students inside the corporation, and create structured interactions between the students and women corporate executives…

Describes a study showing that teachers did not perceive a hierarchical structure to their job-related needs satisfaction. Presents an approach and supportative data for use by school leaders in developing strategies to respond to teachers' needs.(FL)