Article investigated the position of the school within the community and critically evaluated the relationship between the two and how it has changed. (RK)

Article provided specific examples of one school's public relations program to illustrate the potential effect of consistently positive press coverage over a period of years. (Author/RK)

Describes the responsibilities of the university publicist in arranging a university press conference. (RB)

An Iowa elementary school has a program of periodic short activity sessions for primary students. Ten different activities are offered during each session, and students are asked to select two. Each session is led by a resource person from outside the school. nJG)

A recent study of Harvard and Radcliffe students who interrupted their college careers shows most of the students benefited from the time off; the Consumer Service Center at Paramus High School in New Jersey helps students and the community. (Author/MLF)

Compares the community college and other educational institutions and concludes that the community college's main competitors for students are inertia, apathy, fear, doubt, hopelessness, insecurity, poverty, and lack of transportation. If community colleges are to continue to fill their classrooms, they must actively recruit potential students.…

In an effort to better fulfill its public service mission, the University of California, San Francisco, has undertaken an intensive assessment and strategic planning process to build institutional capacity for civic engagement and community partnership. The first stage was a qualitative assessment focused primarily on three local communities,…

This article delineates Benedict College's strategies for transforming the community to foster a strong sense of connectedness and inclusivity to the institution. Reciprocal partnerships between the college and the community have served as a vehicle for achieving the mission of the college and addressing critical community issues. Benedict College…

This handbook was written for people who want to increase access to social services for children and youth and is intended to assist those who are interested in collaborations, linkages, and networks. It describes a process which can bring about an ongoing working relationship between schools and human service agencies in a community. The process…

Noting that advertising students in smaller colleges have little opportunity for exposure to major advertising companies as role models, the advertising class at a North Dakota university was given the opportunity to design an actual magazine layout to promote the university's Aerospace Science Center. The winning ad, as judged by the dean of the…

In this monograph, literature on industry-university liaisons is examined to provide a framework for examining such relationships and for evaluating their impact on a variety of social, economic, and educational goals. The combination of academic leaders in search of revenue, industrialists looking for a competitive edge, and state and federal…

Compiled after interviews with vocational educators at urban and rural joint vocational schools, comprehensive high schools, and career centers considered to be successful at marketing vocational education locally in Ohio, this handbook contains information on successful marketing activities that other local educators can undertake. Section I…

Many difficulties exist in establishing defensible educational objectives on the basis of student and community needs. Needs assessment strategies differ in subject matter, not in method. Preference, or data collection, is the first phase followed by an evaluation of actual conditions. The strategies concentrate on the "needs" of desire.…

Author argued for a clarification of the job the old approved schools are doing. (Editor/RK)

The community counselor is an advocate, with professional status, of community values within the school and of the school within the community. (NQ)