Article suggested the establishment of a Speaker's Bureau, an educational program designed to foster communication between the school and its community by providing local citizens first-hand information about the schools on a variety of interesting educational issues. (Author/RK)

The efforts of engineering colleges to serve small local industries are described. (DE)

Discusses the political activity of the principal in intraschool departments as well as in external agencies and resources in the school community. (Author)

When the school board meets away from the central office, district public relations personnel must plan in advance to publicize the meeting and to make sure that seating, sound equipment, and other facilities are adequate and in working order. (Author/DS)

Describes the role and functions of the Public Relations Director in the community college, focusing on relationships with the college President and with the community, and describes effective public relations techniques developed at Mott Community College (Michigan). (DC)

Ten stops that generalize a bottom-up district budget building system featuring intensive community involvement. (Author/MLF)

Reviews the various dimensions of persuasion. (MLF)

Educational administrators should exercise leadership by incorporating the resources of the community into educational programs and meeting the needs of the community. (Author/MLF)

To achieve success in the community, the community educator must understand how power is used by the local power structure and show the community leaders how community education will help their community. (Author/MLF)

The introduction to a series of articles in this issue on school public relations discusses the importance that personal experience plays in public attitudes toward schools (MLF)

A survey is an effective way to measure citizen attitudes. Basic steps to follow in sampling public opinion are offered. (Author/MLF)

One of the best communication tools for principals is the building-level publication. Suggestions for publications and points to consider in developing them are provided. (Author/MLF)

On July 1, 1976 the Alternative Schools Law (SB 455/75 Dunlap) became effective. Its intent was to "maximize the opportunity for teachers, parents and students to cooperatively develop the learning and its subject matter". Discusses the development of this law within the Mt. Diablo Unified School District in California. (Author/RK)

One of the most difficult school-community relation problems relates to the principal's involvement with the teachers and parents of the area. Poor communication and limited time are chief contributors to the problem and improvement requires a firm plan of operation. Here are eight ideas that can be utilized in developing a program of effective…

As as illustration of the way we can conserve the insights of the past and at the same time infuse them with a sense of discovery and personal creativity, the author sketches the relationship between anthropological theory and the problems of bilingual education. (MM)