The fundamental limits of the functional approach to the study of mass communication are embodied in two of its criticisms. The first weakness is in its logical structure and the second involves the limits that are set by known methods. Functional analysis has difficulties as a meaningful research perspective because the process of mass…

Two retreat seminars were held between Marshall University and Ashland Oil, Inc. of Ashland, Kentucky and Marshall University and Huntington Alloy, Inc., of Huntington, West Virginia during 1977-78 to identify key problems of mutual concern and prepare a set of recommendations for consideration by the management of both institutions. This report…

In order to prepare an up-to-date instruments course and provide data on which to publish a text for an associate degree electronics curriculum, the investigator of this study (a competency analysis) surveyed twenty-four Wisconsin- and Minnesota-based firms to identify job entry skills expected of electronics technicians. Of the firms surveyed,…

This publication contains detailed descriptions of nuclear programs and facilities of 182 four-year educational institutions. Instead of chapters, the contents are presented in five tables. Table I presents the degrees, graduate appointments, special facilities and programs of the institutions. The institutions are arranged in alphabetical order…

Man increasingly invents his own destiny. Among the areas currently needing urgent and sustained attention are the following: population, world food supply, energy, materials, climate, and the environment. The fact that the problems are global in scope indicates their pervasive and fundamental character as well as the difficulty confronting them.…

The book provides practical guidelines for the layman who is interested in researching, writing, and publishing local history. Two standards considered to be essential to the writing of local history are ethics and competence. The three aspects of competence which are discussed focus on researching, writing, and publishing. Chapter I identifies…

This annotated bibliography lists works of criticism that analyze women writers in the United States as a group. The categories under which over 400 titles are listed include biography, special groups, special topics, literary history, contemporary assessments, feminine sensibility (whether men and women write differently, and why), the problems…

This workbook provides instruction in basic styles, principles, and techniques of broadcast news writing. After offering general guidelines, the workbook discusses writing broadcast news leads, using names correctly, placing titles and attributions in their proper place in sentences, writing direct and indirect quotations, using contractions,…

This document contains the papers presented at the Twenty-Second Annual Broadcast Industry Conference held at California State University, San Francisco, in 1972. The aim of the conference was to develop a better means of communication among nations existing in a world that has grown smaller because of the development of the communications media.…

Utilizing data derived from the U.S. Census, a 10 percent stratified sample of U.S. population from nonmetropolitan counties (276 counties) as of 1950 was examined in terms of 2 opposing hypotheses: (1) the higher the level of manufacturing activity, the higher the quality of the housing in rural areas; and (2) industry attracted to rural areas…

The document is the fifth of a series, to be integrated with a G.E.D. program, containing instructional materials for the construction cluster. The volume focuses on electrical work and consists of 20 instructional units which require a month of study: (1) safety precautions and first aid for electrical workers; (2) planning a simple installation;…

This book on television and radio criticism is intended to encourage viewers to listen and view the broadcast media more critically. The first part of the book is concerned with the process of criticizing broadcast programs. This part of the book considers criticism as a way of knowing, the varieties of criticism, two critical approaches--the…

Broadcast stations throughout the nation are being challenged by the Federal Communications Commission and by private organizations to hire blacks to fill job openings in production and management. Therefore, Xavier University of Louisiana decided to embark on a program to develop a broadcast management program under the auspices of the marketing…

Two short articles describe some unusual educational radio programing. A program on African literature is broadcast by the Iowa State University radio station and consists of discussions, talks and readings. Programs are transcribed onto cassettes and kept in the university library. The second article notes that Radio Cairo has produced a textbook…

This book contains nine critical essays on television as a cultural force. Television as dream and television as cultural document are the subjects of two essays. The popularity of "All in the Family" and "The Mary Tyler Moore Show" is assessed in terms of the moral messages and cultural factors in the shows which have a broad…