The immediate objective of the first interview with a prospect for planned giving in academic fund-raising should be to gain the confidence of the prospect. Suggestions include: making an appointment for the interview, learning about the prospects before meeting them, avoiding technical language and fast talk, and asking questions. (MLW)

Four places to look in order to identify those who have the best potential as fund raisers for a college are the best givers, corporate heads, salespersons, and the deeply dedicated. Team solicitation is advocated and is seen as more powerful than an appeal made by an individual. (MLW)

Volunteers are seen as essential to the success of a major giving program. Of equal importance, however, is the support a volunteer gets from the development office: volunteer research, prospect research, volunteer recruitment, supervision, training, and solicitation. (Author/MLW)

Deferred gifts are defined as gifts a donor arranges in the present in a legally binding way, but which are deferred as far as the recipient's full enjoyment is concerned. Four roles for volunteers in deferred giving programs are considered--introducing, authenticating, advising, and soliciting. (Author/MLW)

After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

Focuses on the functions of the campus grants office, which include developing an information system, building a campus fundability profile, maintaining a close interests, serving as liaison with community and granting agencies, and establishing a campus proposal review process. (AYC)

Underscores the importance of community college commitment to resource development, defines resource development and discusses the role and responsibilities of the development office, and suggests ways of strengthening the resource development function. (AYC)

The success of the annual fund-raising campaign is seen to depend in large part on a careful search for and cultivation of a select group of generous donors. Leadership giving is defined, and creating gift clubs, solicitation, competition and challenges, pitfalls, and renewal are discussed. (Author/MLW)

A sound method of recognition is seen as necessary for any annual giving program. The donor deserves an expression of the school's appreciation, and that recognition is part of the cultivation which will encourage a donor's continuing support. Recognition includes the thank-you process, donor reports, social events, letters, etc. (MLW)

Historically black colleges and universities need subject expertise and aggressive tactics to win Department of Defense research contracts, despite Pentagon efforts to target black colleges. The colleges compete with institutions whose minority group populations, alone or combined, are a majority of total enrollment. Several approaches useful in…

A school district and community endeavor brought a fine arts facility to Byron Center, Michigan. The Van Singel Fine Arts Center includes gallery space as well as a performing arts theater. Private donations purchased pianos and the acoustical shell. Academic results in the classroom include increases in average ACT scores for 5 consecutive years.…

Discussion of community support groups for public libraries focuses on how the Chicago Public Library developed programs with a Friends of the Library group. Describes fund-raising efforts; themes that guided the organization; developing library programs; the use of volunteers; restoring state funding after budget cuts; and building public…

Investigated why private research universities differ in the sources and uses of their annual giving using data from 74 private universities and a subset of 29 private universities. Findings identify some factors that determine giving, but models could explain only part of the differences in funding from different sources. (SLD)

Discusses private fundraising initiatives for public libraries, often through special foundations with full-time fundraisers. Highlights include experiences at the Public Library of Des Moines Foundation; metropolitan, suburban, and small public library initiatives; fundraising on the Web; effects on public support; outreach programs; bequests;…

Discusses how parents can get their children to volunteer for community services, examining how volunteerism benefits children, how to choose a volunteer activity, and how to get children involved (e.g., having the parents serve as role models). Two sidebars focus on whether fund-raising teaches children about giving and how service-learning…