Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

Presents a recruiting master plan that includes: analyzing the situation; identifying problems and opportunities; selecting objectives; creating a master plan; and controlling and reviewing procedures. (Author/PG)

Author suggests 7 basic operating attitudes that an admissions officer or counselor should adopt. (Author/PG)

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Considers universal counselor form for school counselors to complete for high school students applying to colleges and universities. Notes usefulness of Common Application produced in cooperation with the National Association of Secondary School Principals. Suggests that colleges belonging to the Common Form system should make their "in-house"…

For-profit college-admissions counseling and college-preparation companies are expanding, and existing test-preparation centers are planning to begin offering admissions-counseling services. One company envisions a national chain. Some educators welcome the trend, while others feel the commercial enterprises may take an inappropriate approach to…

Key issues in retaining adult students include precourse information and guidance, student induction, creation of an adult learning community, recognition of prior experience and adult concerns and aspirations, student support services, and attention to nonattendance. (SK)

In this article, the author describes "reading season," the time of year when admission counselors witness the beauty of the educational process that produces not only outstanding students, but altruistic, artistic, athletic, and creative young men and women. She also discusses "decision time," the period when an applicant is notified of his or…

The writer believes that admissions staffs should play a greater part in institutional planning and communicating with students. (Editor/PG)

This article provides some interesting and useful answers which can help guide the admissions officer in his day-to-day work, and in his efforts to influence recruitment policy development within his institution. (Author)

Programs at the University of Miami are used to illustrate what needs to be done in order to assure that the admissions function is working well enough to meet both the fiscal and qualitative levels desired in order to achieve one's institutional goals. (Author/KE)

The author discusses the role of women in college admissions and elaborates on several options open to them if they are unhappy with their present positions. These options include: (1) a change of responsibility within the office; (2) progression within the office to a more advanced position; (3) a lateral move to another institution; (4)…

Details the many roles and functions that emerged for both college and school counselors during the 1960s. Notes that it was the translation of member commitment into action during the 1960s that began to provide national prominence for the National Association of College Admission Counselors. (ABB)