This study explored the concept of phygital within enrollment management, examining its transformative impact on the student journey. Phygital, a blend of physical and digital experiences, serves as a focal point of this research in addressing a notable gap in existing literature. This research involved a two-phase exploratory qualitative study…

Social media has revolutionized communication and changed how society accesses and receives information. As social media has become more prevalent, companies' advertising and marketing strategies worldwide have changed. In order to reach their target audience, organizations, including universities, have shifted their marketing plans to include…

Given the shortage of agriculture teachers across the country, understanding individuals' motivation to pursue a career in teaching agricultural education is critical to developing strategies for teacher recruitment and teacher education. Several studies have investigated factors that motivate preservice and in-service agriculture teachers to…

Community colleges leverage partnerships to create academic and workforce opportunities for students. Whether those partnerships are with local community agencies or exist between colleges, they alleviate barriers to academic success and prepare students for the next steps of their academic or professional journeys. For NC Reconnect colleges,…

The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students' college choice and how marketing and communication influence what college a student…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

Based on a growing understanding of the many benefits of undergraduate research, advocacy for undergraduate research experiences has increased, with an emphasis on implementing course-based undergraduate research experiences (CUREs). To understand existing efforts to promote undergraduate research as well as challenges to implementation on higher…

This paper focuses on the education of international students (EIS) in China to explore the "high quantity and relatively low quality" outcomes of EIS by reference to the microlevel actions of organizations. Semistructured interviews were conducted with different organizational actors. These interviews showed how organizational actions…

Greek Life is a historic part of the social landscape within higher education, with the first fraternity starting in 1776 and the first sorority starting in 1851. Joining a Greek organization can be a hallmark collegiate experience for many students, offering lifelong friendships and a multitude of professional connections. Potential benefits of…

Purpose: The field of communication sciences and disorders (CSD) has increased its efforts to recruit more students, particularly students with historically marginalized backgrounds, into our professions. Recommendations have been provided in the literature for doing this work; however, an underexplored aspect of recruitment in CSD is career…

This study explores the intersection of organizational change and market position in higher education. Specifically, this study is a longitudinal comparative case study of Saint Joseph's University and Villanova University -- two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number…

Community college (CC) students interested in medical school may lack the resources to be successful. CC students represent diverse backgrounds and often more closely reflect underserved populations' demographics than traditional University students. Yet, there is a negative association between attending a CC and being accepted into a medical…

This qualitative case study examined the higher education phenomenon of internationalization from the perceptions of one private post-secondary institution in South Florida. Open- ended questions from a survey and semi-structured interviews were executed. Participants selected for this study were limited to seven leaders and directors directly…

Solving some of the greatest problems facing humanity -- pandemics, climate change, access to clean water - will depend on a diverse STEM workforce creating socially just solutions. Thus, there is a need to broaden participation in STEM to bring diverse perspectives to bear on these complex problems. Broadening STEM participation relies on…

Much is unknown about those who do not finish high school and there is a need to understand who enters and completes alternative high school completion programs, such as the HiSet (High School Equivalency Test), GED (General Education Development Test), or growing number of state sponsored high school equivalency programs. The purpose for…