Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)

This article proposes a rationale for using content analysis as a research technique in health education. A review of literature relating to applications of this technique in health education and a step-by-step procedure for content analysis are presented. (IAH)

Examines advertisements in TV Guide for the years 1980 to 1985 to determine whether the presence of sex and violence in program advertisements affects audiences' viewing habits. Finds that sex and violence are prevalent in the advertisements but that the effect on the ratings is mixed. (RS)

Presents a systematic content analysis of more than 150 commercial characteristics of CLIO winners from the years 1975, 1980, and 1985. Finds that CLIO winners have different characteristics than do commercials proven to be effective in the marketplace. (RS)

Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)

Compares the relative emphasis on science news and the type of science stories covered in three mainstream newspapers and three supermarket tabloids. Finds that supermarket tabloids are more likely to cover stories about medicine and health and devote more of their news space to science stories than do mainstream newspapers. (RS)

A content analysis of information in the New York Times Index examined the environment of the consumer movement in the United States. Results show that a fundamental change has occurred, with less visible activism and less overt business support being provided. (Author/JOW)

The process of content analysis lends itself to sophisticated efforts to unravel the messages sent through various media forms. The simplified version presented here is probably most effective and easily undertaken, and the desired results, development of critical and analytical thinking skills, will be accomplished. (JOW)

Analyzed sexual content of 45 widely available x-rated videocassettes from a feminist perspective. Focused on the extent of female domination by males and sexual inequality found in the sexually explicit scenes in x-rated videocassettes. Results indicated both occurred frequently. (BH)

Examines 80 news stories and news analyses published in "The New York Times" from October 7-28, 1991, regarding the allegations of Anita Hill that she had been sexually harassed by Clarence Thomas. Finds that reporters framed all parties in ways that were directly determined by different identity variables, which the reporters took up…

Develops a framework to examine the communication goals of interacting partners and how these affect media choice. States that 70 people were presented with different communication situations, and were asked which mode of communication they would use. Finds that in situations of relational competitiveness, relational control was a significant…

A comparative analysis examines the frequency of alcohol advertising in a college newspaper and any changes in the message content of alcohol advertising from 1984 to 1992. Results indicate there has been a sizable decrease in the quantity of alcohol advertising in addition to a qualitative change in the appeals of alcohol advertising. (JPS)

Examined degree of professional satisfaction among candidates taking National Counselor Examination (NCE) between 1986 and 1990. Analyzed 383 written evaluative responses and categorized responses using content analysis through word-based frequency computer for analysis of narrative responses. At first inspection, results seemed disproportionately…

Describes ways in which content analysis is being used in library and information science research. Methodological concerns are addressed, including selection of target documents, selection of samples to be analyzed, selection of categories for analysis, and elimination of researcher bias to assure reliability. (35 references) (LRW)

Conducted analysis of content and process categories for "Journal for Specialists in Group Work" articles for 15 years. Institutional sources were also examined for this time period. Concluded that nature of journal's content seems to reflect the evolving and diverse nature of field of group work and varied membership in the Association…