An organized and aggressive reunion-giving program is seen as a major component of every college's annual giving campaign. The advent of a major reunion is a natural time for alumni to refocus attention and interest on their alma mater. Getting people involved, setting goals, and campaigns are discussed. (Author/MLW)

Colleges and universities must develop complete and coherent marketing strategies that aim at communicating a solid, identifiable, and structured image and purpose to alumni and friends, and to their regional and national communities. Some examples of how a particular institution should structure its annual fund are provided. (MLW)

Discusses five areas to be dealt with in producing a high school literary magazine: organization, funding, manuscript solicitation, editing, and production. (GT)

One of a series of four articles on public relations for independent schools, this article relates how a small school significantly increased its enrollment through a campaign to improve its image and to increase community awareness of the school. (KC)

Tests the validity of two models (reciprocal concessions and self-presentation) of the door-in-the-face (DITF) compliance strategy via an individual differences approach. Finds results which are modestly consistent with the reciprocal concessions explanation of DITF, but undermine the validity of the self-presentation account. (SR)

Discusses five steps that libraries should take to be able to secure funding for adaptive technology: research the need; with the help of community partners, identify a solution to the need; get a commitment from community partners; research funding sources; and gather results and get ready to start. (DGM)

Provides advice to small alumni offices on how to manage alumni relations and the annual fund campaign, noting that small offices need to develop a flexible attitude, consider the benefits of performing both tasks, work with people they can count on, manage their time carefully, and balance both activities. (MDM)

Discusses issues in school "pay-to-play" policies, the charging of fees for sports or other extracurricular activities, as a fund-raising strategy in response to budget shortfalls. Fees sometimes discourage economically disadvantaged students from participating and place pressure on parents. (LMI)

Offers contrasting views on whether the federal government's scheduled repeal of the estate tax will crimp charitable giving to higher education. (EV)

Explainins that the field of institutional advancement includes development, alumni relations, and communications, then focuses on the career path of development staff in higher education, with reference to the two other fields. Also describes the author's personal career path in development. (EV)

An experienced university fund raiser discusses the staff's role in dealing with potential donors, including developing donor awareness, knowledge, interest, involvement, and commitment; maintaining constant contact; using an effective tracking system to manage, coordinate, communicate, and stimulate major fund-raising activity; and encouraging…

An actual case of successful university gift solicitation is chronicled from beginning to end, including identifying the prospect, doing appropriate research, setting a strategy, involving the prospect, making the request, closing the solicitation, and following up. Persistence and good communication skills were keys to success. (MSE)

Provides ideas for child care directors on such topics as: (1) increased productivity; (2) testimonial letters; (3) legal guidelines that prevent problems; (4) persuasion practices; (5) decision making; (6) common mistakes of nonprofit organizations; and (7) fundraising success stories. (RJC)

Currently the National Endowment for the Humanities (NEH) is reaffirming its commitment in supporting projects dealing with foreign language and linguistics. Advice is given on how to better acquire NEH funding, and contact information to the Division of Education Programs of NEH is provided. (GLR)

Describes organization and outcomes of an activity that raised funds for the Green Bay Day Nursery in Wisconsin. (RJC)