Analysis of 24 introductory accounting textbooks identified number and percentage of pages and chapters with international content. Financial accounting books generally had the most international content. There were wide variations in topics presented, extent of coverage, and number of relevant assignments. (SK)

Discusses reasons why students find chemistry abstract and difficult. Highlights the fact that there has been very little change in the general chemistry course or in the textbooks. Argues in favor of the need for a new textbook that can influence enough teachers to change. Presents suggestions for future textbook authors. (JRH)

Examined job announcements between 1990 and 2000 in "College and Research Libraries News" that contained the word "electronic" or "digital". Showed an increasing number of position announcements; a greater diversity of functional areas; a wider variety of institutions placing advertisements; and distinctions between…

Extends the corpus of an earlier qualitative content analysis about women and feminism. Identifies the knowledge claims and themes in the 20 articles that discuss gender differences. Suggests that, although the 20 articles provide little support for the existence of gender differences, they serve as an example of the process of knowledge…

Using a five-level relationship marketing model, four-year college and university Web page content was analyzed focusing on pre-transaction student recruitment strategies in three content areas: applications, faculty, and tours. Descriptive and statistical results indicate increasing amounts of interactivity and two-way communication from 1997 to…

Discussion of electronic marketplaces focuses on a content analysis of research and practitioner articles that evaluated issues that prospective participants, seeking to purchase goods and services online, need to address in their selection process. Proposes a framework to support electronic marketplace decision making that includes internal…

Describes a content analysis of 269 English language articles about the digital divide to identify potential connections between proposed solutions and the strategic interests of the proposers, or stakeholders. Educators predominated, stressing the need for changes in Internet connectivity, educational content, user education, socioeconomic…

Content analysis of 62 accounting programs' websites indicated the following: 53% include mission statements; 62.9% list accreditation; many faculty biographies and personal pages used inconsistent formats; provision of information on financial aid, student organizations, career services, and certified public accountant requirements varied. Many…

Compares the descriptive language and sex-linked roles ascribed to women and men in samples of articles from the New York "Times" in 1985 and 1885. Finds that men and women are portrayed in traditional gender roles in 1985. Finds that women are not given equal space in the "Times," nor is the proportion of their work activities…

Matches a content analysis sample of "Time" magazine coverage of two "concrete" issues (drug abuse, energy) and two "abstract" issues (nuclear arms race, federal budget deficit) with Gallup poll data over a lengthy period of time. Finds that concreteness increases news media agenda-setting power whereas abstractness…

Examines coverage of the stock market crash in 1987 by CBS Evening News, "Newsweek," the "New York Times," and "Wall Street Journal." Finds that print media favored Wall Street sources whereas CBS favored government sources. Finds that news media favor high prestige sources and that use of different sources results in…

Examines coverage of several infectious diseases and teenage suicide to see whether television news favors covering illness where it clusters or when it occurs near major news centers where it is easier to cover. Finds that television news did go to where the illness broke out but tended to favor reporting urban over rural suicides. (RS)

Combines earlier content analysis studies with original data from five magazines in 1986 to examine the use of Blacks in magazine and television advertising. Finds an increase in the Black presence in advertising. Notes that the Black presence in television commercial sometimes approaches the percentage of Blacks in the population. Notes a less…

For the first time since its initial publication in 1905, the much-imitated "Petit Larousse" dictionary/reference book has a true competitor in Hachette's "Le Dictionnaire de notre temps", a new dictionary reflecting modern French usage. (MSE)

Adult education administration literature was analyzed using Sork and Berkey's analytical framework, revised. Seventy-five books and articles were categorized by administrative context, program level, literature base and evaluated on 9 functions. Findings included lack of cross-referencing, frequency of nonadult education sources, practical…